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Direct Tv vs Dish Network

Strategic Analysis of DIRECTV and DISH Network DIRECTV DIRECTV (NASDAQ:DTV), established in 1994, provides digital television entertainment services through its subsidiaries and affiliated companies in the United States, India, Brazil, Mexico and other countries in Latin America. DIRECTV provides digital television service to 19. 22 million customers in the United States and 8. 85 million customers in Latin America. (DIRECTV, 2010). DIRECTV reported revenues of $24. billion in 2010 with net profit margin percent of 9. 12. DIRECTV is composed of two main operating units – DIRECTV U. S. , and Latin America, as well as DIRECTV Regional Sports Networks. As of December 31, 2010, DIRECTV U. S. had 19. 22 million subscribers with average monthly revenue per subscriber, or ARPU, of $89. 71. (DIRECTV, Annual Report, 2010) (Exhibit B). DIRECTV has strategically partnered with AT&T, Verizon, Qwest, CenturyLink, and Frontier to provide TV services bundled with phone and internet.

DIRECTV’s mission is to provide customers with the best video experience in the United States both inside and outside of the home by offering subscribers unique, differentiated and compelling programming through leadership in content, technology and customer service. (DIRECTV, 2010) Differentiation Business Model DIRECTV’s strategy is to pursue differentiation business model to sustain competitive advantage. It is the only Pay TV provider in Latin America and only provider to offer NFL sports package.

DIRECTV’s geographic market of operations in Latin America, gives them opportunity for growth, as visible from the increased revenue growth for that segment. It is also exclusive provider of DISHA India channel in the U. S. , catering to the needs of South Asian families in the US by offering spiritual, social and cultural programming. DIRECTV offers Differentiated and Exclusive Content Services, such as NFL SUNDAY TICKET, which allows subscribers to watch up to 14 games each week. They are also exclusive provider of NCAA- MEGA MARCH MADNESS. (DIRECTV, 2010) (Exhibit D) Investment in Technology

DIRECTV invests in technology innovation to differentiate from competitors and provide broader content and services to customers. They offer more 3D programming than their competitors do. In 2009, they solely broadcasted 3D program of MLB All-Star Game and U. S. Open Tennis Championship. DIRECTV has strategically collaborated with Panasonic to provide dedicated 3D TV channel, namely “n3D Powered by Panasonic”. DIRECTV has invested in technology and has strategically focused on “anytime, anywhere” experience to compete with new service providers available over Internet Protocol TV(IPTV).

DIRECTV also offers Whole-Home DVR service and provide mobile apps, to browse shows, schedule recordings and set DVR from anywhere with any computer or phones. Evaluation of DIRECTV’s Strategies DIRECTV captured First Mover Advantage in providing digital television entertainment services through satellites. They capitalized on the opportunity to lock consumers into their services, thus making it difficult for their competitors to break down the consumer base. In spite of capturing the first mover advantage, they are not in monopoly position anymore.

Two years after their entry in the market, their main competitor “Dish Network” entered the market of providing digital television entertainment services as well. While DIRECTV is still ahead in ARPU with the advantage of being the first mover, DISH Network has also captured a significant subscriber base by providing similar services at a low cost. As per the resource based view, DIRECTV has utilized its resources and capabilities to gain competitive advantage over their competitors following differentiation strategy.

DIRECTV has a distinctive competence in offering NFL sports package, which positions them uniquely in comparison to their rivals. Large subscriber base, leading brand name, most full time HD programming channels, premium sports channels – including NFL Sunday, MLB Network, Grand Slam golf and tennis coverage, international soccer and major international cricket coverage are primary competitive drivers of DIRECTV. The business strategy of DIRECTV involves bringing more focus on customer’s needs and convenience.

They are strengthening their business by having strategic partnerships to offer bundled options for TV service, phone service and internet service. The strategic partnership has enabled DIRECTV to offer discounts on equipment, programming packages and thus gain broader base of subscribers. DIRECTV’s provision of “anytime, anywhere” experiences, expansion of Whole-Home DVR service, connecting customer HD-DVR’s to the Internet and by providing mobile apps, DIRECTV has not only satisfied customer’s need, but has also tapped opportunities to create new revenue sources and expand business.

DIRECTV is able to grow their subscriber base by focusing on acquiring higher quality subscribers, as well as by improving customer service. DIRECTV’s strategy of building new revenue streams by having local advertisements for target customers, and by delivering new products focused on priority commercial segments, like hotels, restaurants and other businesses will be fruitful. DIRECTV has achieved economies of scale with the increased demand for the product and maximizing revenues, with the first mover advantage and by implementing business strategies.

It offsets the extra cost incurred in adopting Differentiation business level strategy and R&D expenditure. DIRECTV is charging premium price for the unique service being provided in response to customer needs. At the same time, the premium price it is charging is reasonable enough to stay within the limit the price, which the customer is willing to pay. The only challenge with DIRECTV’s differentiation strategy is that it will need to continue to maintain the distinctive competencies and the brand loyalty that goes with it, when NFL contract will be up for renewal.

The contract with the NFL is extremely important for DIRECTV to maintain a unique premium sports package and loyal subscriber base (Exhibit C). DISH Network Corporation DISH Network Corporation (NASDAQ:DISH) established in March 1996, is the provider of digital television entertainment services. DISH Network, a publicly traded Fortune 200 company, is the media and entertainment firm of its former parent company, EchoStar Communications Corporation, founded in 1980. DISH Network reported revenues of $11. 6 billion in 2009 with net profit margin percent of 7. 9. As of December 31, 2009, DISH Network had 14. 1 million subscribers with average monthly revenue per subscriber, or ARPU, of $70. 04. ) (DISH NETWORK, Annual Report, 2009, Exhibit B) The mission of DISH Network is to be the best at delivering video anytime, anywhere. (DISH NETWORK, 2011) Cost Leadership Business Model DISH Network has pursued cost leadership strategy as competitive advantage. As a cost-leadership business model, DISH Network chooses strategies to lower its cost structure, so that it can sell services at a lower cost than its competitors.

To sustain competitive advantage over its rivals, DISH Network focuses on making television affordable and accessible by most customers and it has the philosophy to keep costs low by focusing on the value and quality for their customers, thus trying to capture more subscriber base. (DISH NETWORK, 2010) (Exhibit D). While DISH Network’s business strategy is to be a cost leader, still they have chosen low level of product differentiation relative to its competitors. DISH Network was the first to launch a programming package in the US designed for Mexicans.

It was the first pay TV provider to offer local channels in all 210 US local markets, and the first pay TV provider to offer 200+ channels in HD to differentiate itself from its competitors. DISH Network provides the most international channels, and award-winning HD and DVR technology. DISH Network distributes live international TV channels in collaboration with NeuLion. In 2010, DISH Network introduced TV Everywhere. Dish Network has offered their subscribers to watch TV on compatible smart phone, laptop, or tablet anywhere, where they can connect to high-speed Internet or over a 3G cellular data plan.

DISH Network has introduced Sling technology to offer Sling loaded DVR and adapter to compress the television signal and make the TV available over the web, thus enabling TV anywhere where the high-speed internet is available. DISH Network has also introduced DISH Remote Mobile App, which not only allows subscribers to enjoy TV programming anywhere, but also enables managing home television by scheduling a recording and managing DVR through mobile device. The mobile device can also transform into TV’s remote control DISHOnline. om provides online content and videos available to anyone, though DISH subscribers can watch more contents on demand. Recently, as of April 6, 2011, DISH Network was announced as the winning bidder in the bankruptcy court auction for all of the assets of Blockbuster, Inc. This deal will offer more than 1700 locations, Blockbuster’s existing streaming and video delivery service that mimics the Netflix model and new cross-marketing and service extension opportunities for DISH Network. (DISH NETWORK, 2011).

Evaluation of DISH Network’s Strategies The business strategies of DISH Network, aligns with their Cost Leadership Strategy chosen for competitive positioning. The resources and capabilities of DISH Network are being utilized to create distinct competitiveness through cost advantage and they have been able to capture the #2 position in the household television provider in the United States. DISH Network focuses on lowering its cost structure to sell services at a lower cost than its rivals.

DISH Network strategy to enhance Operational Effectiveness by increasing productivity and by strategically managing programming content costs to attain competitive terms and competitions, is keeping it to be a profitable and sustainable business, even though its ARPU is less than that of “DIRECTV”. DISH Network is imitating the strategic moves of its differentiator rival and has invested in technology to provide similar services to its subscribers. Since 2010, DISH Network is also providing TV Anywhere option, paying close attention to changing customer’s needs and keeping up with their rival’s technology moves.

By providing similar services in conjunction with the low price model, DISH will be able to retain its customer base. DISH Network as a cost leader aims for a sufficient level of differentiation which is obtainable at a low cost. In alignment with the business strategy to offer wide selection of channels than most pay TV providers, Dish Network offers more International packages than its competitors do. It was the first to launch a programming package in the US designed for Mexicans to offer unique service for a particular segment.

These strategies have helped in their subscriber’s growth, even though these are not the strategies which can not be adopted by rivals. DIRECTV has adopted the same strategy by being the exclusive provider of DISHA Indian channel for South Asian Indians in US (Exhibit C). DIRECTV and DISH Network are the two major players in the market of satellite television provider. There is a barrier to imitation for other competitors in the market place due to the astronomical upfront cost of launching or leasing satellites.

The upfront capital needed to lease or launch satellites, combined with low price charged by DISH from its subscribers creates a barrier for entry into the field of satellite television provider. It is interesting to watch DISH Network following the footsteps of its competitor, DIRECTV by increasing the flat price for their core programming packages in 2011. It will subsequently freeze prices for at least 2 years. This will lead to higher average revenue per user for DISH Network.

Since DISH Network is spending more on technology and is trying to stay close to its competitor, DISH Network is planning to increase prices to yield more returns to the company. Already low subscriber growth rated of DISH Network in comparison to DIRECTV’s subscriber growth rate, might further deteriorate DISH Networks’ subscriber growth going forward. At the same time, the price freeze for next 2 years might help in retaining customers. Charlie Ergen, founder of EchoStar, owns majority of the voting control of DISH Network.

DISH Network’s Chairman, President and Chief Executive Officer is the principal stockholder and controls DISH Network. The strategic decision of having the reins in one persons hand increases risk for the company. In our opinion, the voting controls should be distributed to more than one person, to have more than one voice in strategic decision-making. DISH Network would be safe as long as it can maintain its low-cost advantage, but if the competitors are able to develop new strategies that would lower their cost structure, then it will cause issues for DISH Network.

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Teacher’s Day

Teacher’s day is celebrated on 5th of September every year throughout the country. Students take the opportunity of this special day to express their gratitude and appreciation for their teachers. There are several ways through which the students can appreciate the immense contribution of the teachers. Teacher’s day celebrations that are an integral part of 5th September are incomplete without the presence of some good and meaningful teacher’s day speeches and teacher’s day messages. In this page you will find some simple teacher’s day speech ideas. Ideas for Teacher’s Day Speech :

Teacher’s Day, which is observed as a mark of tribute to the teachers, is the ideal day of telling your teachers that you feel blessed because of their presence in your lives. Teacher’s day speeches are actually considered as a wonderful way for expressing our respect and sincere acknowledgement to our teachers. The significant role and contributions of the teachers in giving a proper shape to our lives can not be described or expressed in words. But, still here are some simple ideas that can be consulted for preparing a simple yet meaningful speech dedicated to all the teachers.

Just have a look at them – Teacher’s day is celebrated on 5th of September every year throughout the country. Students take the opportunity of this special day to express their gratitude and appreciation for their teachers. There are several ways through which the students can appreciate the immense contribution of the teachers. Teacher’s day celebrations that are an integral part of 5th September are incomplete without the presence of some good and meaningful teacher’s day speeches and teacher’s day messages. In this page you will find some simple teacher’s day speech ideas. Ideas for Teacher’s Day Speech :

Teacher’s Day, which is observed as a mark of tribute to the teachers, is the ideal day of telling your teachers that you feel blessed because of their presence in your lives. Teacher’s day speeches are actually considered as a wonderful way for expressing our respect and sincere acknowledgement to our teachers. The significant role and contributions of the teachers in giving a proper shape to our lives can not be described or expressed in words. But, still here are some simple ideas that can be consulted for preparing a simple yet meaningful speech dedicated to all the teachers. Just have a look at them –

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History of Cosmetology

History of Cosmetology & Nail Care Cosmetology is the study and application of beauty treatment. Branches of specialty including hairstyling, skin care, cosmetics, manicures/pedicures, and electrology. Nail Technology is the art and science of beautifying and improving the nails and skin of the hands and feet. The history of nail care reveals some intriguing facts. It was a part of aristocracy and a symbol of status in ancient times. It was in the nineteenth century that nail care started to become a part of fashion and glamour.

Today nail salons all over the world offer various nail care services and plenty of nail care products are available for use in home but it still in some way reflects that symbolism of aristocracy and status. Manicures began 5000 years ago. In Arab countries, henna was used for manicures. The term mehendi, used synonymously for henna, henna being an Arabic word, derives from the Sanskrit mehandika. Empress Dowager Cixi was known to keep very long naturally-grown nails. Nail Care History in Ancient Egypt

Ancient Egyptian manuscripts reveal that women at that time used henna (also known as mehendi) to polish their nails. The colors however determined the class and status. Royal people choose their own color and normal people were not allowed to use those colors. At the time of Queen Nefertiti, royals would wear red nail colors to symbolize their status. It is also said that the great queen Cleopatra always wore rusty red color on her nails and at the time she ruled Egypt, the color was only reserved for the queen. Nail Care History in Ancient China

In ancient china finger nails also played a great role in defining noble people. People of high status grew long nails to show their status and the color of the nail would reveal the social class. In Chou Dynasty (600 B. C. ), Gold and Silver colors were worn by people of highest ranks and status. People below them wore black and red colors on their nails. Normal people were only allowed to use pale color tones. Gold and silver color indicated highest rank and power whereas black and red were symbols of strength and boldness and pale tones would have indicated feebleness.

History of Nail Care in the Nineteenth Century With the social and technological developments, new tools for nail care began to emerge in Europe. In 1830 a foot doctor named Sitts invented a wooden manicure tool. Before that metal rod, acid, scissors etc. were used for manicure. Almond shaped nails or slightly pointed nail styles were popular at that time. In 1890’s these trends reached United States. Soon many salons started to offer nail care services to women. But mostly nail care was a personal thing; women usually took care of their nails by themselves.

History of nail Care in the Twentieth Century In the beginning of Twentieth century nail care and nail polish become hugely popular by courtesy of glamorous Hollywood film stars. New companies were coming in the market with new nail care tools and techniques. New nail paints and shades arrived together with polish removers, nail protectors and other tools that made it possible to choose any style at any time and complement the overall dress up with a matching nail color. At that time manicure was done in barber shops not in beauty salons. 1970’s was the era of artificial nails.

These nails looked real, were usually long and worn by the rich. Soon nail drills were introduced to use on acrylic nails. Nail charms, gold nails as well as nail art were getting popular. Then French manicure arrived in the market and it was ruled the manicure industry during the 90’s. Nail salon business bloomed at that time and many new nail salons in New York and in other states started to offer an array of manicure services. Recent Trends With the beginning of twenty-first century, pedicure entered the nail care industry. And the nail care industry continued to blossom.

In the year 2000, there were fifty thousand nail salons throughout the U. S. which now has doubled since. Now, most nail salons offer different types of manicure and pedicure services for both men and women as boys are also getting interested in nail care and styles. The choice of color and shades are endless and the process has become safer for nails than it was 10-15 years ago. Today, in nail style, anything goes and the women consider nails as an essential part of their overall professional outlook. ——————————————–

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Amda Essay

Some time I was in a theater group with the culture house of my city. We had a short time for make a theater and musical work. We had to work very hard, we had to rehearse a long time, and we had to get everything to present our work. Our teacher, Gustavo, was very patient during all the rehearsals. He accepted our ideas, he corrected them and perfectioned them, he ever was listening us. I think that communication is very important in theater and in everything in general.

Team work requires very much communication between actors, trainers and all the people help in mount. I remember the meetings with my classmates, planning the show, doing shopping lists, sharing opinions, ideas and resources. All the experiences were beautiful because we worked together to obtain a good work. The day of inauguration in the culture week of city, we were worried because the sound presented faults and we did not know what do.

We prove different forms and equipments and at the end we got a good show, it was excellent and the public liked our work. It was a big challenge; because we put all our effort in it and we worked together, that is the most important. I learned many things, between those… team work, we think that we can do everything by ourselves, but actually we need too much about other people, of what they can give us, of what they can teach us, of what they can correct our mistakes, and of what they can do with us, with a mutually effort.

I learned to fight, don? t stop and don? t surrender when you have a goal, a mountain to arrive. I learned to look for the things, all what is necessary to get what you want. Everything is possible for those who knowhow to fight, for those who perseverate, for those who look for opportunities instead of waiting for them. AMDA is a new challenge for me, a very big challenge, it? s a dream and I will arrive, it will be now in this opportunity or later in a next opportunity that I make.

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Importance of Blue Colour

Favourite Colors and their meaning Colors have been an integral part of our lives for a very long time and so perhaps we are not aware of the profound impact that colors can have on our emotions and our psyche. Different cultures have always had different meanings associated with these colors and that in turn has shaped our traditions and practices in many ways. In fact researchers and psychologists have also tried to understand the impact that colors can have on our life and our emotions so that these can perhaps be used as a way of therapy and enhancing the well being among people.

Over a period of time humans have been able to identify the different colors and their meanings. Here is a brief description of the meanings associated with different colors: Blue Color Meaning there are three kinds of colors –cool colors ,warm colors , mixed cool/warm colors and neutral colours I like blue color the most . Blue is among the most popular colors and can be seen generously in nature. Blue is associated with peace and tranquility. This color also symbolizes loyalty and is often painted in bedrooms as contact with it makes the human body produce chemicals that have a calming effect.

Blue also signifies dependability and commitment along with trustworthiness. The expansiveness and constancy of this color can be seen from the fact that the sky and the ocean are both blue. It therefore symbolizes serenity and calmness and can evoke a feeling of resting among people. However blue is also sometimes associated with depressing and cold feelings. Electric or brilliant blue color is dramatic and has an exhilarating effect. Blue is a favorite among many people and is the least gender specific among all the colors. Blue can have a calming effect and is supposed to increase the quality of intuition among people.

A universal favorite of men and women, explore the meaning of blue, how to use shades of blue, subtle changes in blue symbolism from dark to medium to light blues, and colors that go with blue. Shades of Blue: These words are synonymous with blue or represent various shades of the color blue: azure, baby blue, beryl, cerulean, cobalt, cornflower blue, corporate blue, cyan, indigo, midnight blue, navy, Prussian blue, robin’s egg blue, royal, sapphire, sky blue, slate, steel blue. Calm and Cool, the Nature and Meaning of Blue: Blue is calming. It can be strong and steadfast or light and friendly.

Almost everyone likes some shade of the color blue. In 1999 Pantone named the sky blue color of Cerulean as the color of the new millennium. Pantone selected the color Blue Iris as the 2008 Color of the Year telling us: “Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement. ” A natural color, from the blue of the sky, blue is a universal color. The cool, calming effect of blue makes time pass more quickly and it can help you sleep.

Blue is a good color for bedrooms. However, too much blue could dampen spirits. Culture and the Meaning of Blue: In many diverse cultures blue is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away. Blue conveys importance and confidence without being somber or sinister, hence the blue power suit of the corporate world and the blue uniforms of police officers. Long considered a corporate color, blue, especially medium and darker blues, is associated with intelligence, stability, unity, and conservatism.

Just as seeing red alludes to the strong emotions invoked by the color red, feeling blue or getting the blues represents the extremes of the calm feelings associated with blue, i. e. sadness or depression, lack of strong (violent) emotion. Dark blue is sometimes seen as staid or stodgy — old-fashioned. In Iran, blue is the color of mourning while in the West the something blue bridal tradition represents love. People describe How the color blue makes them feel * A deep royal blue, indigo, or azure conveys richness and perhaps even a touch of superiority. * Navy blue is almost black and is a bit warmer than lighter blues.

Combine a light and dark blue to convey trust and truthfulness — banker’s colors. * Although blue is a year-round color, pastel blues, especially along with pinks and pale yellows suggest Springtime while deep blue is a colder weather color. * Create a conservative but sophisticated look with subtle contrast by combining light and dark shades of blue. * Nature of Blue: * A natural color, from the blue of the sky, blue is a universal color. The cool, calming effect of blue makes time pass more quickly and it can help you sleep. Blue is a good color for bedrooms. However, too much blue could dampen spirits.