This survey explores the relevancy of the FIT construct in e-commerce concern and assesses the environmental moral force from an organisational information procedure position. It attempts to reply the undermentioned inquiries: is the FIT construct relevant and applicable to the e-commerce concern and environmental dynamic as a moderator? To what extent do organisations use in e-commerce concern? Does the concern usage of the e-commerce alteration over clip? How e-commerce activities influence public presentation? To reply these inquiries, a longitudinal study survey was conducted over a three-year period. The first survey collected informations from The Largest 5,000 Corporations in Taiwan has its representative.
The chief issue of e-commerce research is dealing safety, no affair from consumer or concern point of position. For consumer research, it is of import to cognize why people shopping on the perpendicular platform alternatively of physical and why they trust information from the Internet ( Gefen, Karahanna, & A ; Straub, 2003 ; Pavlou & A ; Fygenson, 2006 ; Rodriguez-Ardura & A ; Meseguer-Artola, 2010 ) . Rodriguez-Ardura & A ; Meseguer-Artola ( 2010 ) summarized e-commerce of B2C acceptance researches into macro and micro position. They found that macro orientation surveies tend to reflect the environmental dynamic but ignore factors to make with the e-commerce engineering per Se. Micro-level surveies is the really opposite of macro, chiefly identified factors to make with the engineering or the organisational country, but non see with environment or establishment in. For B2B research, e-commerce provides an chance for a broader type of concern theoretical account ( Iyer, Germain, & A ; Claycomb, 2009 ) therefore e-commerce triggered electronic informations interchange ( EDI ) implements and on-line service. More and more merchandise information and advertizement may establish on the Internet influences monetary value transparence. Still, trust and hazard avoided issue is the chief concerned. Whitten et Al. ( 2000 ) pointed out that e-commerce could supply necessary substructure under which disparate concern activities can be efficaciously planned and coordinated.
However research on how e-commerce impacts on public presentation remain split. From resources based point of position ( RBV ) , e-commerce re-optimize concern procedures and patterns, could take to increased efficiency and improved public presentation ( Sarkar and Jagjit, 2006 ) . From scheme research point of position, IS usage demands to be ‘matched ‘ with house ‘s information needs, than makes public presentation improved ( Premkumar, Ramamurthy, & A ; Saunders, 2005 ) . However, these research limited public presentation rating as fiscal public presentation ( Iyer, Germain, & A ; Claycomb, 2009 ; Khazanchi, 2005 ) , such as market portion ( Kim, Song, & A ; Koo, 2008 ) or how many OEM ‘s orders adds ( Chang, Wang, & A ; Chiu, 2008 ) rare provides a full image of organisational procedure betterment. The effects on public presentation and organisational procedure betterment demand to be re-exam more exactly.
In this research, we uses Premkumar, Ramamurthy, and Saunders ( 2005 ) construct of ”fit ” on information processing position of organisations. We applied the ”fit ” construct as a go-between variable ( Venkatraman, 1989 ) examines the tantrum between e-commerce activity and environmental dynamic and the consequence of the tantrum on public presentation, utilizing longitudinal informations. The aim of this research is to ( 1 ) better more clear apprehension of the part of e-commerce to tauten public presentation ; ( 2 ) develop and trial hypotheses on the function and consequence of e-commerce activities utilizing longitudinal informations ; and ( 3 ) use longitudinal informations to see e-commerce activities hint and its impacts on public presentation. To reply these inquiries, a longitudinal survey was conducted over three twelvemonth period from 2007 to 2009, and a theoretical account named ‘The FIT Model of E-Commerce Performance ‘ was proposed in this research. The part of this research is that ( 1 ) proposed an incorporate theoretical account of e-commerce enabled research ; ( 2 ) supply a clearly position of e-commerce activities hint ; ( 3 ) exams e-commerce activities with a full and clear image reflect the existent concern phenomenon ; ( 4 ) define the constructs of the organisational procedure by adopt Balanced Scorecard in our research, information was collected from CIO or who could do information determination of The Largest 5,000 Corporations in Taiwan has its representative.
2. Literature Reappraisal
2.1 E-commerce processing capableness
Pervious research on e-commerce is more concerned about dealing safety and why single or organisation adopts practical platform. Many research mentioned trust, perceived easiness of usage ( PEOU ) , perceived usefulness ( PU ) , supportive institutional environment, when single and organisation adopts e-commerce ( Oxley and Yeung, 2001 ; Rodriguez-Ardura & A ; Meseguer-Artola, 2010 ) . Gefen, Karahanna, and Straub ( 2003 ) utilizing TAM theoretical account and trust theory discourse how client trust can be maintained. Sung and Gibson ( 2005 ) mentioned that security of systems, privateness of information, proficient e-commerce expertness, measure of information about supply, and assortment of goods and services influence purpose of e-commerce usage. However few researches discussed about information capableness carried by houses. Contentss and on-line map provided on Internet decided by information capableness. With rich information capableness, the contents and map user could shop on the Internet is more profusion. For illustration, Ordanini and Rubera ( 2010 ) suggested house IT capabilities, spouses IT preparedness, and service suppliers IT capabilities is the chief IT resources that could act upon on house public presentation after e-commerce application. Chu, Leung, Hui, and Cheung ( 2007 ) evaluated the map of e-commerce Web sites from 1993 to 2001 as a longitudinal survey. They suggested four degree of e-commerce development, from pre-web, reactive web, interaction web to integrative web. The map of e-commerce is more complexness and more customization. E-commerce processing capableness is defined as the degree of IS support for assorted activities of the e-commerce, client touch point, client informations analysis, and on-line advertisement methods. Most e-commerce surveies examined the usage of a individual engineering ( e.g. , electronic informations interchange [ EDI ] ) . Gestating assorted interorganizational interactions utilizing the e-commerce processing capableness and examining IS support utilizing a scope of engineerings, such as Automated Interactive Voice Response ( IVR ) , for each activity in e-commerce is a alone part in our research.
2.2 Environmental Dynamic
From resource-based position, the market environment is uninterrupted and unpredictable ( Miller and Friesen, 1983 ; D’Aveni, 1995 ) that frequently render endeavor schemes invalid ( Bourgeois and Eisenhardt, 1988 ; Majumdar, 2000 ) . Firms are confronting multiple uncertainnesss from both supply concatenation and client, even proficient revolution. For illustration, Premkumar et Al. ( 2005 ) summarized eight sorts of uncertainness into two classs, environment and relationship. The eight sorts of uncertainness include merchandise description complexness, engineering, demand, supply, merchandise, trust, and investing from house and provider. They defined these two uncertainnesss as information processing demands. To cut down these uncertainnesss, many activities are selected and adopted in concern procedure, which defined as information processing capableness. In our research, we emphasize the function of stakeholder and rivals dramas in e-commerce environment. Stakeholders in the market make it hard to analyse and predict market tendencies, menaces, chances, and what and how houses do concern ( Daft and Weick, 1984 ) . Market force per unit area comes from rivals ( Pflughoeft et al. , 2003 ; Wymer and Regan, 2005 ; Al-Qirim, 2005, 2007 ) refers to the grade of market laterality by a few market participants affects houses ‘ schemes ( Xu et al. , 2004 ; Zhu et al. , 2006 ) . To vie with the dominant rivals, non-dominant houses follow new IS to reassign market informations into utile information rapidly, cut down costs of production, disposal, service, and distribution. Therefore houses adopt e-commerce to pull off uncertainnesss and compete in the practical word by offering personalized merchandises and services and fulfill client demands.
2.3 The construct of FIT
The construct of FIT is a connexion between two specific variables, for illustration: fittingness between scheme and managerial feature ( Gupta and Govindarajan, 1984 ) . Although FIT is easy to depict as the relationships utilizing phrases and words such as matched with, but non easy to toss off to analytical degree. An operational definition in empirical trial with an appropriate statistical process about FIT is a complex issue. Galbraith and Nathanson ( 1979 ) commented: “ although the construct of tantrum is a utile one, it lacks the precise definition needed to prove and acknowledge whether an organisation has it or non ” . Therefore, many researches try to category and give an operational definition about FIT. One singular overview of assorted signifiers of FIT is Venkatraman ( 1989 ) . His research provides a class of six signifiers of FIT ( moderateness, mediation, fiting, gestalts, profile divergence, and covariation ) , statistical methods used for analysis, and the inexplicit premises made in the theoretical preparation and empirical analysis. Among six, moderateness and mediation position are traditional methods to prove for causal effects and are extensively used. Umanath ( 2003 ) identifies the construct of Fit into three wide classs: congruity, eventuality, and holistic. The class of eventuality is besides an interaction-specification modeled as moderateness or mediation consequence.
In IS research, many surveies use the deterministic position of invention acceptance that new ICT systems are inherently good for organisations, but the impression of tantrum between information processing demands and information processing capableness remain ill-defined. From organisational information processing position, Premkumar, Ramamurthy, & A ; Saunders ( 2005 ) proposed an integrated theoretical account to gauge interorganizational supply concatenation public presentation. They link information procedure demands and information procedure capableness with the construct of FIT. In their survey, they defined “ FIT as matching ” and “ lucifer between two related variables ” and an analysis of discrepancy ( ANOVA ) theoretical account is used to prove the impact of interaction effects ( information processing demands and information processing capableness ) on procurance public presentation ( Venkatraman, 1989 ; Premkumar, Ramamurthy, & A ; Saunders, 2005 ) . Firms with FIT capablenesss to invariably germinate, accommodate to task alterations, and suit the dynamic environment. Such houses will prosecute assorted chances by set abouting alteration of their modus operandis and resource constellations in chase of improved effectivity ( Porter, 1985 ; Zott, 2003 ) . Merely when the intra-organizational concern activities match the extra-organizational environment dynamic that houses can increases market reactivity ( Zahra et al. , 2006 ) and enhances public presentation ( Wu, 2006, 2007 ) .
2.4 IS Enabled Evaluation
To specify and mensurate the impacts of information systems ( IS ) acceptance on public presentation could category in many ways, for illustration: fiscal index, selling and gross revenues growing, construction and procedure redesign, and efficiency sweetening ( Bharadwaj, 2000 ; Melville, Kraemer, and Gurbaxani, 2004 ; Powell and DentMicallef, 1997 ) . Powell and DentMicallef ( 1997 ) , categorised public presentation into two instruments: public presentation and fiscal public presentation. The first public presentation was designed to mensurate executives ‘ perceptual experiences about information engineering public presentation, such as: new information engineerings have dramatically increased our productiveness, competitory place, gross revenues, profitableness, and overall public presentation. The fiscal public presentation was designed as a subjective step of fiscal public presentation itself, dwelling of inquiries about the houses ‘ overall profitableness and gross revenues growing, such as: over the past 3 old ages, our fiscal public presentation has been outstanding, has exceeded our rivals ‘ , our gross revenues growing has been outstanding, have been more profitable than our rivals, and our gross revenues growing has exceeded our rivals ‘ .
The other manner to mensurate ICT impact is utilizing a set of fiscal ratios, such as return on investing ( ROI ) and return on assets ( ROA ) or volume steps such as gross and gross revenues growing ( Weill and Olson, 1989 ; Bharadwaj, 2000 ; Santhanam and Hartono, 2003 ) . For illustration, Santhanam and Hartono ( 2003 ) find that houses with superior IT capableness so exhibit superior public presentation when compared to average industry public presentation in fiscal indexs, such as return on assets or runing income to assets. Francalanci and Morabito ( 2008 ) usage ROE and ROI indexes to prove organisational absorbent capacity and analyse its effects on the relationship between IT and concern public presentation in little and average endeavors. However there is a argument in concern research ( Venkatraman and Ramanujan, 1986 ; Tippins and Sohi, 2003 ) . The failing of accounting steps is that they focus merely on the economic dimensions of public presentation, neglected other of import ends of the house, and non converting plenty to reply whether or non IS improves the overall productiveness due to miss of systematic observation and a strategic model to measure of import facets for endeavors ; besides, the informations are frequently unavailable, undependable, and many respondents are hesitating to reported ( Dess and Robinson, 1984 ; Tippins and Sohi, 2003 ; Lee, Chu, and Tseng, 2010 ) . The accounting index may be non provided by the proprietor, particularly in little concern for many grounds, such as the turning away of corporate and personal income revenue enhancements ( Sapienza, Smith, and Gannon, 1988 ; Raymond, Pare, and Bergeron, 1995 ) . Therefore, Tippins and Sohi ( 2003 ) suggested that impacts of IS acceptance on public presentation can non be measured straight, but can merely be quantified by analyzing the indirect consequence. Therefore it is better to inquire to describe how good their house performed during the last 3 old ages comparative to all other direct rivals in footings of profitableness, ROI, client keeping, and gross revenues growing ( Powell and DentMicallef, 1997 ; Spanos and Lioukas, 2001 ) .
Furthermore, the constructs of IS adoption influence on public presentation is compare to other rivals in the market. Than, the research more focal point on inter-organizational betterment. For illustration, Melville, Kraemer, and Gurbaxani ( 2004 ) define public presentation in footings of efficiency, such as enhanced rhythm clip and cost decrease. Premkumar, Ramamurthy, and Saunders ( 2005 ) besides estimate interorganizational supply concatenation public presentation with six points mensurating assorted dimensions of procurance, developed by Norris, Hurley, Hartley, Dunleavy, and Balls ( 2000 ) and Handfield and Nichols ( 2002 ) . The indexs are: decreased ordination costs, reduced order rhythm clip, improved stock list turnover, helped us acquire better monetary values on the procured merchandises, improved coordination with the providers, and provided better information for determination devising. The deficit of fiscal ratios index and suggestion of indirectly public presentation measuring inspires us to follow the Balanced Scorecard attack from four different positions: fiscal indexs, client satisfaction, internal procedures, and invention and betterment activities ( Kaplan and Norton, 1993 ) . The benefit of Balanced Scorecard is that it measures non merely on growing and recession on quantitative sense ( finicky studies ) , but besides offers a more complete images about the impacts of IS on organisation. Balanced Scorecard has been widely use in many companies, such as Rockwater, Apple co. , Advanced Micro Devices, and Mobil North American Marketing ( McDevitt et al. , 2008 ; Nikkel, 2008 ; Niven, 2008 ; Stewart, 2008 ) . This measuring benefits an endeavor by measuring its public presentation from the strategic vision and bespeaking how directors improve public presentation ( Kaplan and Norton, 1993 ) .
3. HYPOTHESES and METHODS
Based on the literature reappraisal, we therefore develop the undermentioned hypotheses:
Hypotheses 1a-1d: Corporate internal procedure public presentation ( IPP ) has significantly positive impacts on internal acquisition and growing ( ILG ) ( 1a ) and client satisfaction ( CS ) ( 1b ) , internal acquisition and growing in bend has significantly impacts on client satisfaction ( CS ) ( 1c ) , and so client satisfaction has significantly impacts on corporate fiscal public presentation ( CFP ) ( 1d ) .
Hypotheses 2a-2b: FIT ( FIT ) has important positive impacts on internal procedure public presentation ( IPP ) ( 2a ) and corporate fiscal public presentation ( CFP ) ( 2b ) .
Hypotheses 3a-3b: Dynamic market environment ( DME ) ( 3a ) and e-commerce processing capableness ( EPC ) ( 3b ) has important positive impacts on FIT.
Figure 1 presents the FIT theoretical account of e-commerce public presentation proposed by this survey. This theoretical account examines the tantrum construct between e-commerce activity and environmental dynamic and the consequence of the tantrum on public presentation. It assumes that the FIT ability of houses as a go-between between dynamic market environment and e-commerce activity. Subsequently, the FIT ability impacts internal procedure and fiscal public presentation.
[ Insert Figure 1. here ] The FIT Model of E-Commerce Performance
The predating theoretical statements and our proposed theoretical account can be officially stated by the undermentioned system of coincident arrested development theoretical accounts.
CFP = w1* FIT + w2*CS +Iµ1.
CS = w3* ILG + w4* IPP +Iµ2.
ILG= w5* IPP +Iµ3.
IPP = w6* FIT +Iµ4.
FIT = w7* DME + w8* EPC +Iµ5.
Based on the predating theories and hypotheses, this subdivision inside informations the subsequent concepts and questionnaire points, and the study settings to roll up the empirical information from the senior information systems directors of organisation units that make independent determinations on information engineering systems.
4.1. Instrument Development
The concluding questionnaire, developed partly in conformity with the Business Information Technologies undertaking[ 1 ], includes two major parts. Table 1 and appendix 1 shows the elaborate concepts in the proposed FIT theoretical account of e-commerce public presentation theoretical account and e-commerce activities we adopt. The first portion is composed of 15 inquiries as shown in Table 1. The 2nd portion contains information about the surveyed company, including size, industry type, and capitals. The points selected for the concepts in our theoretical account are chiefly adapted from anterior surveies to guarantee content cogency. For illustration, dynamic environment refers to capriciousness and volatility of the concern environments. Two points modified from literature ( Anand and Ward, 2004 ; Pavlou, 2004 ) and are used to mensurate the instability and turbulency of the environments. We adopt the balanced scorecard attack ( Kaplan and Norton, 1993 ) and view the corporate public presentation from four positions: internal concern procedure organisational acquisition and growing, client, and fiscal positions. A figure of cardinal public presentation indices, such as standardisation and production mechanization, client satisfaction, advanced proposals, gross, etc. are listed in Table 1.
[ Insert Table 1 here ] : Detailed Concepts and Questionnaire Items
4.2. Survey Settings
The study was sent to Chief Information Officers ( CIOs ) or senior information systems directors of assorted organisations in 2007, 2008, and 2009. For each twelvemonth, questionnaires were mailed to over 2,000 companies by consistently trying the database of The Largest 5,000 Corporations in Taiwan. Of all 2,000 questionnaires distributed, 436, 416, and 284 valid questionnaires were returned. This low response rate is non uncommon in the direction country of obtaining responses from top direction ( Ferratt et al. , 1999 ) . Among three twelvemonth, fabrication is the largest industry figure which contains 47.9, 51.7, and 51.8 % , severally, followed by service industry, about 20 % in each twelvemonth. We demonstrate capital and employee state of affairs by one-fourth in each twelvemonth, shows in table2. The capital of these surveyed organisations range from below US $ 9 million to above US $ 0.4 billion. The scope of employment is from fewer than 75 to more than 600 workers.
[ Insert Table 2 here ] : The sample sizes and demographics of each twelvemonth
A more strict attack to patterning relationships between concepts, structural equation mold ( SEM ) may offer a more holistic image of FIT mold, as relationships between FIT and concern public presentation can be examined at the same time in one incorporate theoretical account. In add-on to descriptive statistical sum-ups, multiple-group structural equation mold was used to prove the theoretical account. The SPSS 12.0 and AMOS 16.0 package bundles were used for the statistical analysis.
4.1 Evaluations of the person measurings
We evaluated three degree of IS support for e-commerce activities, client touch point, client informations analysis, and on-line advertisement methods. Each degree has a cheque list with six to nine points, see appendix 1 for item. The consequences show quite deficient and divergency of IS implements. The dynamic market environment instrument is more converge, house agrees that there are many rivals in their sort of industry and industry is really competitory. Firms are confident of their FIT capableness, could expeditiously incorporate and reapportion existing resources to run into environmental alteration and re-adjust harmonizing to competitory environments. The positive response was reported in the public presentation instrument. There is a consistency consequences show that most response agrees that engineering impacted their organisation with positive influence. However, on the corporate fiscal public presentation, houses do non hold that engineering impacts on net incomes and borders positively.
4.2 Quality of the Proposed Model
Scale dependability and concept cogency are tested with collateral factor analysis ( CFA ) ( Bentler, 1995 ) before measuring the hypothesized relationships shown in Figure 1. It is besides necessary to place tantamount phenomena when carry oning multi-grouping research ( Calantone et al. , 1996 ) . A separate CFA that involves natural informations as input is performed for each of the old ages ( Anderson and Gerbing, 1988 ) . All concepts in the three samples are composed of indistinguishable points. Based on CFA consequences, we eliminate points that load on multiple concepts or have low item-to-construct burdens ( Anderson and Gerbing, 1988 ) . Then, the tantrum of the measuring theoretical account for each of the three old ages ( Bagozzi and Yi, 1988 ) is assessed. As Table 3 shows, the burdens of points on their several factors are extremely important ( p & lt ; 0.01 ) . The goodness of fit index ( GFI ) , comparative tantrum index ( CFI ) , and Bollen ‘s fit index ( IFI ) scope between 0.96 and 0.99 for each of the three old ages. The root average square of mistake estimate ( RMSEA ) values is 0.035, 0.053, and 0.048 for 2007, 2008, and 2009, severally. The consequences suggest that the informations converge and the CFA theoretical account for all four states fits the informations adequately ( Bentler 1995, Bollen 1989 ) .
[ Insert Table 3 here ] : Summary of dependability and cogency index
To prove if there are true multi-grouping differences in structural relationships between graduated table tonss for farther comparing, measurement invariability is conducted to govern out differences caused by systematic response prejudices or jobs with scale artefacts, dependability, or nonequivalence ( Mullen, 1995, Steenkamp and Baumgartner, 1998 ) . Following Mullen ( 1995 ) and Steenkamp and Baumgartner ( 1998 ) , we perform a trial of unconstrained theoretical account ( Model 1 ) . It produces I‡2 =588.05 with 332 grades of freedom ( df ) ( Table 4 ) . CFI is found to be 0.97 and RMSEA is 0.018. These fit indices indicate that the six-factor theoretical account is supported in all groups, intending that the four states exhibit the same simple factor construction. Each sample population can therefore use the same baseline theoretical account. The 2nd theoretical account ( Model 2 ) assesses whether the factor covariances are equal across the four states by restraining the I» to be equal across groups. The consequences ( Table 4 ) demonstrate that the chi-square difference between the simple construction theoretical account ( Model 1 ) and the equal discrepancy theoretical account ( Model 2 ) is 9.41 with 24 df ( p & gt ; 0.05 ) , the chi-square trial is undistinguished which means two theoretical account in consistency. The chi-square trial is undistinguished ( an indicant of a good tantrum ) , research trusting entirely on chi-square difference trials may endure “ from the same well-known jobs as the chi-square trial for measuring overall theoretical account tantrum ” ( Steenkamp and Baumgartner, 1998 ) ( besides see for example, Anderson and Gerbing, 1988, Marsh and Grayson, 1990 ) . Therefore, we besides examine the root mean square mistake of estimate ( RMSEA ) ; the consistent akaike information standard ( CAIC ) , the comparative tantrum index ( CFI ) ; and the tucker-lewis index ( TLI ) or nonnormed fit index ( NNFI ) for theoretical account fit indicant, suggested by Steenkamp and Baumgartner ( 1998 ) . Overall, the factor burdens, factor correlativities, and factor discrepancy are invariant across old ages.
[ Insert Table 4 here ] : Measurement invariability trials through constrained at several degrees
4.3 Consequences for Hypotheses Testing
Table 5 shows path coefficients of the three old ages. There are several consistencies phenomenon. First, information processing capableness has important and positive impacts on FIT, with a standardised way coefficient of 0.14, 0.23, and 0.28, severally. Second, FIT has important and positive impacts on internal procedure public presentation, with a standardised way coefficient of 0.63, 0.70, and 0.71, severally. At last, internal procedure public presentation has important and positive impacts on internal acquisition and growing, with a standardised way coefficient of 0.60, 0.82, and 0.64, severally. Dynamic market environment has merely important and positive impacts on FIT in 2007, with a standardised way coefficient of 0.11. Internal procedure public presentation has important and positive impacts on client satisfaction, with a standardised way coefficient of 0.36 and 0.67, in 22007 and 2009. Internal acquisition and growing has important and positive impacts on client satisfaction, with a standardised way coefficient of 0.51 and 0.22, in 22007 and 2009.
[ Insert Table 5 here ] : Consequences of structural equation theoretical account analysis of single state theoretical accounts
Furthermore, the integrated theoretical account from three twelvemonth informations converged every bit good as the others. All waies are important and positive, except way from FIT and client satisfaction to corporate fiscal public presentation. We besides found several noteworthy and unforeseen consequences. First, way coefficient from FIT to corporate fiscal public presentation is merely negative and important in 2007 and negative in 2008, nevertheless, positive in 2009. Second, way coefficient from client satisfaction to corporate fiscal public presentation is negative and important, with standardised way coefficients of -0.14, -0.32, and -0.39, severally. An account for why client satisfaction does non hold a positive impact on corporate fiscal public presentation might be that ( 1 ) we estimate net income instated of gross ; ( 2 ) there are assorted effects between net income and client satisfaction.
There has been plenty of grounds of e-commerce acceptance research, but few are exams by the empirical informations and developed model. The survey provided empirical support for the FIT constructs on environmental dynamic, e-commerce processing capableness, and public presentation. The survey besides provided a longitudinal research of how organisations evolve in following the e-commerce activities. Consistent with the anterior research ( Whitten et al. , 2000 ) , e-commerce could supply necessary substructure under which disparate concern activities can be efficaciously planned and coordinated. It should be noted that the impacts of FIT and client satisfaction on corporate fiscal public presentation was non supported in this research. Despite all the attention given to this survey, there are several restrictions of the present survey that should be noted and addressed in any future research. First, the capital and employee repletion of our sample is non that consistent, although sample represents a broad scope of industry. Second, alternatively of panel informations analysis, we adopt longitudinal attack, though invariability trials showed a good tantrum of appraisal. Third, we adopt net income as fiscal public presentation index ; it may hold mix effects of gross and costs from existent concern pattern. The practical part of our research is that provides a clear image of e-commerce enabled on organisation. The FIT theoretical account nowadayss in this paper could supply organisations with strategic and macro position on their e-commerce application and public presentation rating. An of import part of this research is that it observed and examined the hint of the e-commerce patterns in concern with empirical informations and theoretical model for farther research.