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Employee Motivation Strategies At Pizza Hut Commerce Essay

The research worker is of the position that motive is understood by persons stray ways ; it can either be by hypertrophied financial fumes, augmentation or better profession expects, recognition from upper-class and superior disposal or it can be single betterment and advancement.

The research worker refers to Pizza Hut ‘s Human Resource procedures as a Centre of attending topographic point in the projected research. It is proposed to separate how the overall public presentation of the company depends on the proper direction of the employees through motive. Another belief of the research worker is that competition is in wide extrinsic because it cheers the performing artist to be successful and all in rivals and non to hold the benefit of the cardinal wagess of the chase.

1.1. Title of the Research Proposal:

An Investigation into Employee Motivation at Pizza Hut

1.2. Background to the administration:

Pizza Hut is a transnational eating house and bringing company which is established in America in 1958. Now pizza Hut is the taking company in the universe as it has the highest figure of mercantile establishments and the high per centum of market portion. The company oversees more than 11,000 pizza eating houses and bringing shops in 90 states all over the universe.

Beginning: A International Directory of Company Histories, Vol. 21. St. James Press, 1998.

Pizza Hut invariably observes and supervises its employees and warrants that they are contented with the schemes and any of the feedbacks are taken as a consideration for the policy and the services.

1.3 Importance of Research:

The research proposal is based on the employee motive of an organisation. Employee motive is one of the major drivers of organisational public presentation. The importance of the proposed research is as follows:

1.3.1. Importance to organisation:

The research worker will be able to place that if the employees of an organisation are extremely motivated and optimistic they will make all the necessary plants to carry through the intent of the organisation every bit good as they will be maintain traveling with any of the possible challenges. The research worker will besides able to measure how the employee motive effects to the stableness of an organisation.

1.3.2. Importance to academic organic structure of cognition:

The research worker believes that the completed research will supply academic benefits to all its users whether a direction and non-management background. This research will supply the assorted theories and literature based on the employee motive which governed at different phases and fortunes. If it is non so possible, the research worker is traveling to exemplify the best premises from the bing theories to put to death an action program for Pizza hut.

1.3.3. Personal importance:

At present the research worker works as a support director of same organisation accountable for recuperating and hiking employee motives within the company. With this research, researcher feels to hold a range to bring forth the hebdomadal wages system and construction an inducement program for the crew members.

Apart from that the research worker has expanded a good perceptive of how the motive is related with the theories and how the internal concern tallies. Most of all, the research worker learnt how to manage work force throughout the research proposal.

1.4. Research Aims:

The intent of research is to replies and to detect replies to research inquiries through the application of scientific processs. The chief purpose of research is to seek for truth which is hidden and which has non been discovered as yet.

The research worker anticipates analyzing and separating the followerss:

To critically measure the bing literature on employee motive

To place distinguishable theoretical accounts that facilitate clarify affairs on employee motive

To analyse the grounds of employee de-motivation.

To analyze the dynamic motivational temptations provided by Pizza Hut.

To develop an informative theory that related confident facets with the efficiency of the employee motive.

To urge proposal for bettering employee motive.

1.5. Research inquiries:

The research worker presumes that the proposed research will research employee motive characteristics but there are besides other surprising inquiries may look. The proposed thesis will look for the manner out set up by the undermentioned inquiries:

What is the significance of employee motive?

What does the inspiration of employee motive necessitate?

How make the distinguishable theories of employee motive correlative?

Why does employee motive lead to successful organisation?

What are the cardinal factors that can heighten the motive in Pizza Hut employees?

What are the chief characteristics Pizza Hut can take to travel on employee motive?

2. Literature Reappraisal:

A literature reappraisal utilizes as its database information of primary or original acquisition, and does non account new primary research itself. Cooper ( 1988 ) ,

Motivation can be defined as the psychosomatic method that provides activities map and manner. In easy manner to compose that motive is the internal power that drives individuals to achieve marks in both single and professional. Kreitner ( 1995 )

2.1. Maslow ‘s ( 1943 ) Hierarchy of Needs:

Abraham Maslow ( 1943 ) set up a pyramid which he called ‘essential demands ‘ supported in order to significance. Maslow ( 1943 ) as cited Kotler ( 2001 ) suggested that there is besides a chance that persons may prefer to give up most of their demands, going sick person for populating with high ethical values.

Harmonizing to the original and eventual and cardinal Maslow ‘s ( 1943 ) Hierarchy of demands, five human motivational demands are as follows:

Physiological and Biological Requirements: cardinal demands for endurance like hungriness, desire and thirst, centripetal satisfaction. Phychol ( 1941 )

Safety Requirements: shelter from injury or hazard of danger or decease, commandment, limitations, strength, etc.

Social Requirements: besides can be described as ‘love ‘ wants that means desire to offer and accept love, wishing and association, etc. Freud ( 1937 )

Esteem Requirements: self-respect, realisation, freedom, place, administration, repute, executive answerability, etc. Goldstein ( 1939 )

Self-Actualization Requirements: understanding single aptitude, self- realisation, looking for single augmentation and cognition.

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It is non possible to promote person to make his/her gross revenues end ( flat 4 ) when he is holding battles with his/her matrimony ( flat 3 ) . Similarly, it ‘s impossible to anticipate person to be a squad leader ( flat 3 ) while he/she is on his house re-possessing ( flat 2 ) .

2.2. Bandura ‘s ( 1977 ) Self-Efficacy Theory:

In 1977, Albert Bandura hypothesized the Self-Efficacy theory which supports the rule that motive and operation consequences are chief causal characteristics where an single respects as he/she can accomplish the occupation.

Self-Efficacy and Self-Esteem – There is a minor unsimilarity among these nomenclatures: Self-efficacy means the capableness to accomplish a positive function ; on the other manus self-esteem exposes the religion of person ‘s personality.

Self-fulfilling Prophecy: Peoples hold high self-efficacy will hold the high confidence and be successful in fulfilling and finishing a given undertaking successfully.

Goal-Difficulty: Peoples who have high self-efficacy tilt to name and unite challenging aims.

Success Rate: Self-efficacy perchance will stalk from old good public presentation or unsuccessful. When the new inducement program will be introduced at Pizza Hut it should be seen from the better public presentation of employees from the yesteryear.

Goal-dedication: To prosecute a certain end there may hard barrier originate but if the employees have high self-efficacy must exhibit high end duty.

2.3. McGregor ‘s ( 1960 ) XY Theory:

The XY Theory was proposed by the celebrated psychologist Douglas McGregor in his book ‘The Human Side of Enterprise ‘ in 1960. McGregor was an American societal psychologist, whose theory proposed a phase to spread out optimistic disposal attack and processs, so that even today McGregor ‘s X-Y Theory is loosely used to obtain information for executive advancement.

Theory Ten

The directors who are in theory X group are expected to be oppressive. It is hard to cover with the people who are in the group when they start to execute their occupation. When the theory trades with the employees, it is seen that they need uninterrupted bid, less duty, they are non determined, desires occupation safety and security.

Theory Yttrium

The directors who are to this grouping are supposed to hold ‘participative supervising ‘ attack. They seem to be centric decision makers who have faith in hands-on attitude to day-to-day concern.

This is the belief of the research worker that Pizza Hut will hold more Y theory employees every bit good as directors to heighten the state of affairs of the organisation.

2.4. Adam ‘s Equity theory:

With the analysis of theories recommended by Maslow, Herzberg and other innovators of workplace and behavioral psychologist, John Stacey Adams set out his Equity Theory in 1963.

Adams ( 1963 ) conferred his ain apprehension of an inducement -to- endeavour proportion by meaning that all employees provide their ‘inputs ‘ and receive ‘outputs ‘ . Input signals are what are given into labors like commitment, trueness, gives up long working hours when needed. End products are all that is taken out in return like compensation, wages, acknowledgment etc.

The research worker deeply believes that the disposal at pizza Hut should systematically complect to the employees and uncover company information, questions and other particular offers every bit good as wages system among them.

2.5. Herzberg ‘s ( 1959 ) Two Factor Theory:

Frederick Herzberg is recognized with the creative activity of the two factors theory. Herzberg ( 1959 ) did his probe among 200 applied scientists and comptrollers and was proficient to set up that satisfaction and dissatisfaction at work stalked from different facets non from differing response.

The two factors theory is dwelling of ‘hygiene ‘ and ‘motivational ‘ demands. Hygiene factor is besides known as care factors such as:


benefits of employee

Policy for company

Personal and professional life

Job safety

Relation with others

Working environment.

Motivational demands are more cardinal by people such as:



Job itself


Career Augmentation

From the theory, the research worker desires to coerce the point that there must be a great stableness amid the hygiene and motivational demands at Pizza Hut.

2.6. Vroom ‘s ( 1964 ) anticipation theory:

Harmonizing to Vroom ( 1964 ) , the motive is subjective non merely by prestigiousness of a decision but an assessment of its viability.

Calculation of chance of an consequence being attained is in bend inclined by three things as follows:

Handiness of the needed decision

Individual assurance that a definite action will consequence in decision

Individual confidence that one has the capableness to put to death the necessary act efficaciously.

3.1. Academic Argument:

A chief inquiry base to the research topic is why is Motivation so indispensable? Motivation is a composite intent for executives to follow as McGregor ‘s ( 1960 ) XY theory but depends on the different classs.

Kovach ( 1987 ) monitored as at alone profession points motive demands are different. For illustration, while an employee is immature and income enhance, money becomes less motivator whereas later exciting work becomes more of incentive.

Adam ( 1965 ) Equity Theory notified that when there is deficiency of gratitude in workplace, favoritism perchance will look. On the other manus, Houran ( 2007 ) notified the induction of little bunch temptation which cheers employees to give more ‘inputs ‘ as McGregor ‘s ( 1960 ) XY theory illustrates.

Martin ( 2001 ) in his matter-of-fact acquisition has augmented jobs enrolling possible employees by following the right method of enrolling. While enlisting is done it is non expected that the employees will be automatically motivated.

3.2. Beyond the argument:

The theories which have been described are the sloughing of motive. Nonetheless the theories are followed ; the most of import factors are the absorbing work and intensive wage for the employee. The research worker understood that if there is the proper constellation in between single and adept objects, so employee motive is an easy undertaking.

There are other picks such as occupation betterment, sweetening, encouragement, financial and non-fiscal wages ( e.g. designation ) should be good thought-out. It may be truly tough to chair the wages system of an organisation for all persons but it is possible to explicate an acceptable method which is suited for both employees and company.

4. Research Methodology:

Saunders ( 2009 ) rationalized the methodological analysis as the method of how research should be carried out. By agencies, methodological analysis has been referred to the processs and executions used to achieve and look into informations ( Ibid ) .

4.1. Research Doctrine:

Research doctrine can be defined as the enlargement of larning in a distinguishable topic and the features of that acquisition. Saunders ( 2009 )

Harmonizing to Saunders ( 2009 ) , there are three major types of research doctrine:


Epistemology can be sub divided into followerss:


Positivism has a meaningful theoretical point of position which has the needed contemplation of informations that is being taken. The bing theory will help to convey about thesis. If informations is been collected decently merely so a research attack and scheme can be concluded wherein informations can be collected.


This philosophical attack testifies that what is professed by the right head and what is the truth, it is non driven by the bing theory or belief and single appraisal and imitations. However, Realism is merely important when information is accrued, evaluated and illuminated.


Interpretivism raises the idea that the communal issue is important to place with the fluctuation among human kernel. It is known that each and every human animal is a societal performing artist who interprets his/her basic and societal wants and for the others which he/she can recognize from the idea.


Ontology philosophical attack which overlays the manner, as cited in Saunders ( 2009 ) , to the sufficiency of the acquisition gained by the overall probe advancement. The characteristics of genuineness and the position how the procedure is carried out are more of import in this doctrine.


Axiology is one type of philosophical attack which deals with the observations and rating conceded on human ethical motives that are demonstrated to clear up that the research is done with the credibleness.

4.2. Research Approach:

As the research worker ready decided the research doctrine he will accommodate so it must be thought for the most appropriate research attack to be carried out the research.

Harmonizing to Saunders ( 2007 ) , the major research approaches includes:

Deductive Approach

Deductive attack is what to prove bing theory. The deductive attack slopes more to the positivism.

Saunders ( 2009 ) which is cited by Robson ( 2002 ) hypothesizes that if the deductive attack is selected, there are 5 phases how the research will be carried out:

Investigating the association between constructs or variables and so prove the hypothesis.

The constructs or variables will be calculated and so expressed in effectual nomenclatures.

Testing of hypothesis.

Measuring the results.

Acknowledge or modify the constructs.

Inductive Approach

Inductive attack is needfully more research oriented because here the research worker collects the informations and critically analyzes and so develops a hypothesis from all the observations.

If the information is available and if the information is good interpreted so it is possible to do an knowing assessment about the jutting research design.

Second, entree of informations can be really partial or sometimes wholly impossible to entree or may be the research worker does non hold anterior cognition.

Easterby-Smith ( 2002 ) cited in Saunders ( 2009 )

As the research aims are formulated, the research worker must take the deductive attack because of the bing informations. The research worker considers that in deductive attack the information does be and that is why the overall research will be quicker and smooth and the another ground for taking deductive attack that the research worker feels that there is a low hazard in this attack.

4.3. Research Scheme

As the deductive attack is chosen it is of import to take the similar research scheme to fit.

There are some of import research schemes include:


Case survey

Action research

Grounded theory

Ethnography and archival research


Beginning: Saunders ( 2009 )

From above research strategies the research worker feels that the most appropriate scheme will be the study bordering a questionnaire. The research worker will transport out the questionnaire with the informations collected from the current employees at Pizza Hut within his shop every bit good as the other.

5. Research Sampling:

The research will be concentrating on the questionnaire based on the employees, support directors and the RGM. The employees who are in the eating house and the bringing units will be the chief focal point. Sampling methods can be categorized as:

Saunders ( 2009 )

Probability or Representative Sampling: If the chance of each personal being taken from the complete forces is known so it is called representative sampling. The chance sampling is perfect for study and investigational research schemes.

Non Probability or Judgmental Sampling ; If the chance of each personal being taken from the complete forces is unknown so it is called judgmental sampling, this would be indispensable if it is used in a pilot study.

From above trying the research worker will be taking chance trying for his research because the sample of his research is to the full known.

6. Research Credibility:

The research is believable when there is less research is done in this precise portion in the organisation. Credibility depends on the fidelity of the research worker that it is merely be used for the academic intents.

The most of import factor is to believe that the variables which research worker has taken are appropriate for the specific research. Furthermore, the confidentiality for research work is besides of import and the namelessness is another portion of research work. The research worker must admit that the information he/she got from the participants, these will confident and no 3rd party will be involved here.

Validity is all about finding if the generated results are basically true. There are some menaces mentioned in Saunders ( 2009 ) :

The research worker must be concern when he will transport out the research. Furthermore, if the research worker wants to achieve the informations from every measure, the employees may non wish it and may be they will decline to unwrap. There should non be a specific clip for the participants to finish the questionnaire.

There are some facets have to be maintained:

Time direction and choosing of right variables for the research.

The participants must non be prejudiced by higher authorization, enigma should be at that place.

The questionnaire must be systematic and free of mistake.

The information aggregation must be right even though there is any critical state of affairs.

7. Time Horizon:

There are two good known methods are used traditionally for the surveies of development are: Longitudinal or Cross sectional. However, both methods have advantages every bit good as disadvantages. Salkind ( 2004 )

Longitudinal survey is a relationship research survey that necessitates frequent observations of the indistinguishable objects over an extent stage of clip, where the clip can be for 5 to 10 old ages or more. The Cross sectional survey is a survey that necessitates observations of all of dwellers on a representative subset at a distinguishable clip where the clip can be 6 to 12 months.

The research worker will be utilizing the cross sectional technique because the short period of clip and the variables of the research is known. The longitudinal technique will non assist the research worker because there is non so much clip for the frequent observations of the indistinguishable affair as the participants will non be interested.

8. Data Collection:

Secondary research methods:

Secondary informations refers to the information that has been collected by others for another intent. The chief advantage of roll uping the secondary information is that it can salvage considerable clip and attempt as the informations already exists.

Among secondary informations, the undermentioned types of secondary will be examined-

Academic research


Company web site

Other relevant publication


Documentary secondary informations

Survey based secondary informations

Primary research methods

The aims in carry oning the primary research is to get new and the latest information in order to be processed into utile information to give solution to the research inquiry. If the informations collected does non run into the facets of dependability and cogency, the research will non acquire its credibleness.

The research worker will take both the methods because roll uping secondary informations is less clip and money consuming and information is sustainable, reliable and dependable. Secondary information is advanced and easy for comparing and most significantly easy to entree and available. Primary method is an effectual as remarks and responses can be attained by using less attempt, clip and money.

9. Ethical Issues:

Ethical motives while the research is transporting out is linked with the overall procedure that the manner research subject is chosen, intended, the informations aggregation methods, informations analysing procedure and stored all through the credibleness and equity.

The research worker is traveling to travel behind his ain ordinances of moralss which will a classical theoretical account are as follows:

Privacy of participants

Participant ‘s ability to retreat partly or wholly from the research

Confidential care of informations given to protect namelessness

Participant ‘s should be comfy while sharing information

Researcher ‘s right to safety


Participant ‘s confidentiality


Respecting mark sample

Right to anonymity

No hazard of injury

Beginning: Saunders ( 2009 )

10. Data Access and Resource Implication:

The research worker kept in his head while taking the aims and the inquiries that where he can derive entree the information. The proposal should be on that peculiar country where the research worker has the entree to the indispensable informations to finish a successful thesis. Naom ( 2007 ) .

The research worker will utilize all beginnings of information which will hold the handiness of entree to finish the research. The information will be collected from assorted academic books, articles, journal etc. The information besides will be collected from the assorted internet hunt engine, e-journal, articles etc. Another of import beginning is from the administration ‘s web site. Collection of information is through direct study, norms in order to acquire perfect informations straight from the employees.

In footings of disbursals all the elements will be moderately priced and the research worker will seek to maintain all the costs every bit low as possible. Because of the interview will be taken in shop so there will be no disbursal for this.

11. Action Plan



1. Academic Knowledge

June 2010

2. Topic Choice

June 2010

3. Firm up Aims and inquiries

July 2010

4. Research Literature

July 2010

5. Write Literature Review

Aug 2010

6. Write Methodology

Aug 2010

7. Prepare Questionnaire

Sep 2010

8. Pilot Questionnaire & A ; Refine

Sep 2010

9. Administer Questionnaire/ Collect Data/ Analyse Data

Oct 2010

10. Write Findingss

Oct 2010

11. Write discussion/ Conclusion/ Recommendation

Nov 2010

12. Brooding reappraisal

Nov 2010

13. Proof Reading

Dec 2010

14. Turn it in and Print & A ; Binding

Jan 2011

15. Submit Dissertation

Jan 2011

12. Mentions:

Adam ‘s ( 1963 )

Bandura, A. ( 1977 ) . Self efficaciousness: toward a consolidative theory of behavioral alteration.

Broom ( 1964 )

Cooper H. M. ( 1988 ) . ‘The construction of cognition synthesis ‘ Knowledge in Society, vol. 1, pp. 104-126

Freud, A ( 1937 ) , The self-importance and the mechanisms of defense mechanism, Hogarth, London

Psychological Reappraisal

Goldstein, K ( 1939 ) , The Organism, American Book Company, New York.

Herzberg ‘s ( 1959 )

Kotler, Armstrong, Saunders, Wong ( 2001 ) : Principles of Marketing, Prentice Hall

Kreitner, R. ( 1995 ) . Management, 6th Edition, Boston: Houghton Mifflin Company.

McGregor ‘s ( 1960 )

Martin, Samuel ( 2001 ) . “ Secrets of Employee Motivation ” , Journal of the American Chiropractic Association.

Maslow, A. H. ( 1943 ) . A Theory of Human Motivation. Psychological Review, July 1943. 370-396.

Phychol. Bull ( 1941 ) , The experimental analysis of appetency, p 129-164

Salkind N J ( 2004 ) . An Introduction to Theories of Human Development, SAGE

Saunders, M. , Lewis, P. and Thornhill, A. ( 2007 ) Research Methods for Business Students, 5th Edition, Prentice Hall, p. 108, 119, 124, 127, 140-142, 155-160,

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