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Exporting Rezangyal Palinka To Cyprus Marketing Commerce Essay

In the last twosome old ages HungExport made several researches on the imbibing wonts of the people of Cyprus. We discovered that there is a deficiency of good quality strong alkies drinks with a nice spirit of fruits. It made us recognize the “Hungarian spirit” should be shown to the citizens of Cyprus and besides the 1000s of tourers sing this surprisingly beautiful island. We believe it would be a great concern chance, which could increase the net income of our company sufficiently.

The Republic of Cyprus is a Eurasiatic island state in the Eastern Mediterranean. Due to its geographical gift and composure weather the island is going one of the Mediterranean most popular tourer finish. From May to September 1000s of vacationists sing the island looking for relaxation and of class for holding merriment.

The population of the island was at the terminal of 2006 around 867,600 but this figure is increasing. Harmonizing to the latest International monetary fund estimations, its per capita GDP at $ 28,381 is merely above the norm of the European Union.

In the instance of the population the older coevals whose disposable income is larger is a much more important figure.

First we will concentrate on the older coevals when we introduce the drink, who has a more sophisticated gustatory sensation of quality alcoholic drinks and willing to pay more to hold a tasty fruit shooting. If they seem to wish our merchandise we will concentrate on the younger coevals whom does non willing to pay that much money for a shooting but for the trade name name. For that ground by the clip we introduce the drink to the younger coevals we have to do certain we built up a high merchandise image, since we will hold no other palinka trade name rivals in Cyprus.

The merchandise we are be aftering to export is the Palinka. This fruited brandy is originated from Hungary and its history goes back to the Twelve century. Harmonizing to a EU ordinance merely those drinks can be called “palinka” which has been made 100-percent from fruits or herbs autochthonal grown in Hungary, and does non incorporate any additives and it besides has to be produced in Hungary and its intoxicant content is between 37.5 % and 86 % ABV.

The Brand “rezangyal” has been on the Magyar market for many old ages now and its success is unstoppable. All their palinkas are produced in Hungary from the best quality of fruits. Their merchandise graduated table is truly broad but we foremost will seek to present the “Rezangyal selection” which contains all of the traditional gustatory sensation of palinkas. Including raspberry and pear palinka on fruit bed, barrique grape marc, apricot and matured apple palinka and the celebrated “honey” manner palinkas.

We plan to sell it for 30-40 Euros per bottle depending on the quality and type of the palinka. First we do n’t desire it to be available for everyone that ‘s why we introduce it with a rather high monetary value. After the demand increases, and consumers tend to wish it, we will wider out our graduated tables and sell non merely our medium monetary value scope drinks but the cheaper 1s and premium 1s every bit good.

The merchandise will be sold through small delicate shops where other high quality forte drinks and nutrients are besides available for the glutton clients ‘ . The get downing it will be merely available in the chief metropoliss of the island, in Limassol, Larnaka and Paphos. After it raises the involvement of people we will concentrate on the summer when we place small wooden “palinka houses” on the chief, busiest prosaic precincts alongside the beaches where other saloon and bars are besides located. It is a nice topographic point to halt and hold a remainder and a shooting while tourers walking on the street at darks. At the palinka houses the logo of the trade name should be seeable from everyplace to do certain consumers identify palinka with the mark of the Cu angel, the“Reznagyal” .

We are be aftering to pass 50.000 Euros on publicity, which we know is a great sum but harmonizing to the researches we made and the future outlooks of gross revenues is a sensible sum. Ads could be on the leader upper category adult female and adult male magazines at the beginning and combined with articles about the history of palinka compared with other widely recognized alcoholic drinks. Approximately it would be us about 10.000 Euros. Summertime around the palinka houses engaging immature hostesses have oning uniform with the logo of the trade name on it would be necessary and besides topographic point hoarding around at the country. Harmonizing to our preliminary computations it would be all together 20.000 Euros. I besides recommend go forthing and giving out circulars to the tourers during the twenty-four hours to do the palinka houses an attractive finish after diner clip. The temper at and around these cottages should ever stand for freedom, daring and felicity. For accomplishing this temper, different shows should be play at every hr during the peek clip of the busy summer darks. Hiring salamanders and snake smoothies could pull the attending the palinka houses. It would be and extra 10.000 Euros which besides include the cost of a pyrotechnic, which could be a absorbing start for all the shows.

To sum up, harmonizing to all the researches we made to understand the market for alcoholic drinks in Cyprus, it seems like it would be a great investing to export the Magyar Spirit to Cyprus. The merchandise is unknown yet in the island but could shortly go really popular. The imbibing wonts of the citizens are suited to present a new type of stronger type of fruity brandy. First we would wish to aim the older more sophisticated section of the citizens. But subsequently after the demand will lift we will spread out our mark market to the younger coevals and besides to the many tourers sing the island each summer.

We would wish to pass around 50.000 on the whole selling procedure, which includes all the fees of the selling manager, her helper and besides all the advertisement outgos.

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