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New Millenium Women Entrepreneur Commerce Essay

Entrepreneurship has been a male-dominated phenomenon from the really early age, but clip has changed the state of affairs and brought adult females as todays most memorable and inspirational enterprisers. In about all the developed states in the universe adult females are seting their stairss at par with the work forces in the field of concern.


The desire to construct wealth

The want to capitalise on concern thoughts they had

The entreaty of startup civilization

A long-standing desire to have their ain company

Working for person else did non appeal to them.



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A set of reasoning penetrations can be drawn on how women-business proprietors dealt with the recession and what is the long-run impact on their concern theoretical accounts.

Focus on cost control: Forty-five per centum of WOBs focused on commanding costs in response to economic challenges, while 31 per centum concentrated on increasing gross revenues. In retrospect, about 60 per centum of adult females are confident in their concern determination. They believe they made the right determination at the right clip.

Targeting the right clients: Although more than half of WOBs ( 55 per centum ) focused on new concern among their bing client base, one in four say they are marketing to a client base today that is different from their pre-recession marks.

Social media as a concern tool: One-half of WOBs proprietors now use societal media compared to four per centum before the recession. Of those surveyed, 56 per centum said societal media is “ really of import ” or “ of import ” to their concern. Some of this consequence may be due more to progresss in all of us larning how to utilize societal media for our concerns.

Finding outside aid: The gross revenues record of those who invested in outside aid to command costs and/or addition gross revenues ( 23 per centum ) proved slightly better than those who did non. But ever be aware of what you ‘re paying for – a bad investing can be you more in the long tally. If I drop back to proverbs – adult females are more likely to inquire for waies? ( really – other research besides supports that for adult females concern proprietors ) .

Promoting the concern through community activities: Thirty-nine per centum of WOBs increased their engagement in civic, societal or school activities to increase their exposure during the recession and make value for their communities. Although these attempts may look like they do n’t affect money, do n’t lose sight of the existent value of your clip. After all, a concern proprietor ‘s clip is their most cherished resource.



When work forces and adult females start companies, do they near the procedure the same manner? Are at that place cardinal differences? And how do those differences affect the success of the concern venture?

Womans tend to be natural multitaskers, which can be a great advantage in start-ups. While laminitiss typically have one nucleus accomplishment, they besides need to be involved in many different facets of their concern. However, this can besides be a negative. Multitaskers may seek to make excessively much themselves. A adult female will look at a undertaking that needs to acquire done, and even if it ‘s something she does n’t wish or desire to make, she ‘ll squat down and make it. I refer to this as “ the do-it-yourself trap. ” Men do n’t look to fall into this trap so easy. Men go out and happen person to make the undertaking for them, which grows an organisation more rapidly. As a consequence, work forces tend to be large image minds, which is better for puting the tone and way of the start-up.

Womans tend to be more sociable than work forces. In an environment where who you know and who knows you is more of import than what you know, it is a strength to be surpassing and well-connected. Even work forces who are sociable tend to concentrate more on acquiring to cognize the right people, those who can assist them acquire in front, than adult females do.

When adult females leave college and get down their callings, they build a web of other adult females professionals. By the clip they are in their thirtiess, many of these adult females will hold left the work force to get down a household or, if they do go on to work, to switch their precedences from their calling to their household. As a consequence, many adult females find their web vanishing at the same clip they catch the entrepreneurship bug.

Womans laminitiss are much more willing to train an under-performing employee, and much more likely to fire a non-performing employee, than work forces are. This is Mom versus Dad. Dad wants to win over the childs by giving them with whatever they want, or allowing them do whatever they want. Mom considers their safety and wellness. Mom demands acceptable behaviour. Mom puts her pes down. Womans have a repute for being the more nurturing of the species. If that ‘s true in general, adult females entrepreneurs seem to be the exclusion.

Womans tend to lodge with a merchandise construct or start-up longer, seeking to work through it to happen the replies. Men tend to abandon something every bit shortly as they think there ‘s a better chance available to them. Work force will close down a start-up, abandon one start-up for a more promising one, or alter way faster. While this trait of adult females has its top, the downside is that adult females can sometime “ crush a dead Canis familiaris, ” seeking to do a non-viable thought work.

Like it or non, adult females have more trouble acquiring a company funded than work forces. Since adult females do n’t acquire fiscal backup, they start companies that do n’t necessitate a large initial investing. As a consequence, adult females tend to construct service companies or start-ups that can bring forth gross rapidly. Men are more likely to get down a company with a long product-development rhythm, which requires outside capital to develop the first version of the merchandise before gross revenues can cover operating disbursals.

Most work forces laminitiss who found a tech company have proficient backgrounds. They were trained as applied scientists, coders, or scientists. Most adult females laminitiss have backgrounds in gross revenues, selling, or merchandise direction.

Every twelvemonth, I attend the local Teen Entrepreneurship Conference. I noticed that immature adult females about ever start ventures with a societal intent. They want to assist humanity or salvage the environment. The immature work forces merely care about doing money. Men about ne’er get down a societal venture. They want to get down ventures that maximize gross and net incomes. Investors frequently point out that adult females do n’t suggest start-ups that are large plenty to involvement them and that adult females think excessively little. Work force will suggest concerns that shoot for the Moon.

Womans are more capital-efficient. A adult female is more likely to get down a company from her place, and merely after it has taken off will she travel into an office. A adult male will get down by leasing office infinite.

I know a adult female who is a speech manager. When giving presentations about their start-ups, everyone demands to be converting. The hearer keys on the non-verbal signals sent by the talker. When she foremost observes their presentations meant to convert an audience, adult females nonverbally beg, whereas work forces demand.

Start-ups with co-founders are more successful. Womans are much more likely to be the exclusive laminitis, whereas work forces are more likely to be co-founders. Womans do co-found start-ups with work forces. Sometimes the co-founder was their hubbies.



Indra Krishnamurthy Nooyi ( Tamil: a®‡a®?a??a®¤a®?a®°a®? a®?a?‚a®?a®? ) ( born 28 October 1955 ) is an Indian-American concern executive and the Chairman and Chief Executive Officer of PepsiCo, the 2nd largest nutrient and drink concern in the universe by net gross. [ 2 ] Harmonizing to Forbes, she is systematically ranked among World ‘s 100 Most Powerful Women. [ 3 ]

Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001. Nooyi has directed the company ‘s planetary scheme for more than a decennary and led PepsiCo ‘s restructuring, including the 1997 divestiture of its eating houses into Tricon, now known as Yum! Brands. Nooyi besides took the lead in the acquisition of Tropicana in 1998, [ 7 ] and amalgamation with Quaker Oats Company, which besides brought Gatorade to PepsiCo. In 2007 she became the 5th CEO in PepsiCo ‘s 44-year history. [ 8 ]

Harmonizing to BusinessWeek, since she started as CFO in 2000, [ 9 ] the company ‘s one-year grosss have risen 72 % , while net net income more than doubled, to $ 5.6 billion in 2006. [ 10 ]

Nooyi was named on Wall Street Journal ‘s list of 50 adult females to watch in 2007 and 2008, [ 11 ] [ 12 ] and was listed among Time ‘s 100 Most Influential Peoples in The World in 2007 and 2008. Forbes named her the # 3 most powerful adult female in 2008. [ 13 ] Fortune ranked her the # 1 most powerful adult female in concern in 2009 and 2010. On the 7th of October 2010 Forbes magazine ranked her the 6th most powerful adult female in the universe.


Dame Anita Roddick, DBE ( 23 October 1942 – 10 September 2007 ) was a British businesswoman, human rights militant and environmental candidate, best known as the laminitis of The Body Shop, a cosmetics company bring forthing and retailing beauty merchandises that shaped ethical consumerism. [ 1 ] [ 2 ] The company was one of the first to forbid the usage of ingredients tested on animate beings and one of the first to advance just trade with 3rd universe states.

Roddick was involved in activism and candidacy for environmental and societal issues, including engagement with Greenpeace and The Big Issue. In 1990, Roddick founded Children On The Edge, a charitable administration which helps disadvantaged kids in eastern Europe and Asia. [ 3 ]

In 2003, Queen Elizabeth II appointed Roddick a Dame Commander of the Order of the British Empire.

In 2004, Roddick was diagnosed with liver cirrhosis due to long-standing hepatitis C. After she revealed this to the media in February 2007, she promoted the work of the Hepatitis C Trust, [ 4 ] and campaigned to increase consciousness of the disease. [ 5 ]

Roddick opened the first Body Shop with the purpose of doing an income for herself and her two girls while her hubby was off in South America, with the thought of supplying quality skin attention merchandises in refillable containers and sample sizes, all marketed with truth instead than ballyhoo. [ 11 ] She opened her 2nd store six months subsequently. On her hubby ‘s return, he joined the concern. By 1991, the Body Shop had 700 subdivisions, and Roddick was awarded the 1991 World Vision Award for Development Initiative. [ 12 ] In 1993 she told Third Way Magazine:

“ The original Body Shop was a series of superb accidents. It had a great odor, it had a fetid name. It was positioned between two funeral parlors — that ever caused contention. It was improbably sensuous. It was 1976, the twelvemonth of the heat moving ridge, so there was a batch of flesh around. We knew about storytelling so, so all the merchandises had narratives. We recycled everything, non because we were environmentally friendly, but because we did n’t hold adequate bottles. It was a good thought. What was alone about it, with no purpose at all, no selling nous, was that it translated across civilizations, across geographical barriers and societal constructions. It was n’t a sophisticated program, it merely happened like that. [ 13 ] “

In 1997, Anita developed the Body Shop ‘s most successful run of all time, making Ruby, the size 16 doll, who was thought to bear a passing resemblance to Barbie. The run evolved from a new strategic placement developed by ethical communications consultancy Host Universal, who created the image of the bare red-haired doll, hands behind her caput and air current in her hair, that became the incarnation of the run. The lensman was Steve Perry.

By 2004, the Body Shop had 1980 shops, functioning over 77 million clients throughout the universe. It was voted the 2nd most sure trade name in the United Kingdom, and 28th top trade name in the universe.

On 17 March 2006, L’Oreal purchased Body Shop for ?652 million. [ 14 ] This caused contention, because L’Oreal is involved in carnal testing and because the company is part-owned by Nestle , which has been criticised for its intervention of 3rd universe manufacturers. Anita Roddick addressed it straight in an interview with The Guardian, which reported that “ she sees herself as a sort of ‘Trojan Equus caballus ‘ who by selling her concern to a immense house will be able to act upon the determinations it makes. Suppliers who had once worked with the Body Shop will in future have contracts with L’Oreal, and whilst working with the company 25 yearss a twelvemonth Roddick was able to hold an input into determinations. “ [ 15 ]



Fiscal Barrier

One of the most important barriers to female entrepreneurship is the capital funding barrier. When get downing a concern, enterprisers need to line up capital to acquire the concern “ off of the land. ” Harmonizing to Mai Nguyen, female enterprisers frequently get their initial support from household loans, nest eggs, recognition cards and place equity loans. However, adult females can obtain capital from authorities startup plans, self-funding and venture capitalists, among other beginnings. When adult females have assuring concern thoughts, it is less hard for them to obtain startup capital. Therefore, holding solid concern programs with persuasive merchandise or service thoughts helps cut down the finance barrier for adult females.

Lack of Networks

Female enterprisers are more likely to meet trouble because they are less likely to be associated with webs of people who can assist them launch and sustain concerns. “ Networks ” include people who provide mentorship, referrals, aid and valuable information to entrepreneurs. Men tend to rule the highest degrees of corporate leading. Therefore, there are less adult females available to supply valuable advice to female enterprisers. Women besides face “ customer/supplier ” favoritism, which occurs when clients or providers discriminate against women-owned houses. In response, adult females concern leaders can make their ain webs to cultivate the success of female enterprisers. However, these webs should include work forces who can besides be helpful to fund-raising, concern scheme or other critical countries.

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Family Considerations

In the United States, adult females are more likely to shoulder a greater portion of child-rearing responsibilities. Children may demand their female parents ‘ undivided attending, which can be a challenge for female enterprisers to cover with. Building and running a new concern requires a great trade of clip, which may conflict with one ‘s household duties. Womans in this state of affairs must equilibrate their household life with their responsibilities as enterprisers. For illustration, parents can pass on about the demand to give some clip during the twenty-four hours entirely on concern, while other times can be devoted to household affairs.


Although both work forces and adult females can confront issues of diffidence, or deficiency assurance to vie in the concern market, work forces do non endure from the same grade of “ prejudgement ” as do adult females entrepreneurs. For illustration, male concern leaders may non believe that their female opposite numbers can vie or introduce to the grade that work forces can. The footing of these positions are stereotypes about adult females. Having female wise mans and intimates can assist transfuse self assurance in your abilities as a female enterpriser.


Social Networking. Let ‘s face it-women are natural networkers. They love to speak, mingle, and hang-up cubituss. This is the really ground why hubbies seldom of all time pull off the societal calendar. In today ‘s concern environment, get the hanging societal media is compulsory, and the ladies perfectly have a leg up!

Want to read more about adult females enterprisers? Check these out:

How To Turn A Woman-Owned Business

Incubating Advanced Women Entrepreneurs

Are Women Less Interested In Entrepreneurship Than Men?

2. Intuition. They call it “ adult females ‘s intuition ” for a ground. Womans in general can size up another individual much faster than her male opposite number. In today ‘s ultra-fast paced concern environment, you need the ability to rapidly place the Alliess and the enemies. Regardless if you are a male or female, you need to swear your intestine.

3. Trouble Tolerance. Okay, ab initio I would hold said this is irrelevant. But after watching my kids be born, there is no inquiry that my married woman can manage a batch more hurting than I can. And I am non merely speaking physical hurting, I mean emotional, excessively ( have you seen how tough kids can be on their female parents? ) . In concern, there are a batch of painful minutes. A batch. Women decidedly have an advantage in this country.

4. Multi-tasking. Womans are known for beguiling many undertakings at the same clip and still being able to bring forth first-class consequences. Conversely, the cats are Masterss at concentrating on one thing. Still, the advantage in today ‘s deflecting environment goes to adult females.

5. Patience. Women inherently seem to hold more forbearance. And in today ‘s concern environment, forbearance is cardinal! Aggressive concern schemes are non paying off like they one time did. Decelerate and steady wins the race in this class.

6. Listening. A friend of mine went to purchase a new bed at a little bedclothes shop owned by a hubby and married woman squad. The female proprietor attacks my friend and asked all sorts of inquiries about why they needed a new bed, if they could repair their old bed, what else they were sing, etc. She asked inquiries and listened closely. She clearly showed that she cared approximately assisting to run into their demands. My friend was minutes away from purchasing any bed that she recommended. But merely so, the defeated hubby on the gross revenues squad ran up and said “ allow me manage this. ” Then he merely tried to hard near the sale. He was pushful, stating them what he recommended and what they had to hold. Think what? The sale was lost the 2nd he began talking! They walked out. I am certainly he blamed her, but it was him. The key is to inquire inquiries and truly listen. Quite honestly, any great gross revenues individual knows this, adult male or adult female, it merely seems that the ladies are of course better at making it.

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