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Structural Approach Motivational Job Satisfaction Levels Commerce Essay

This literature reappraisal will concentrate on the motivational degree of the employees working in retail environment. This will concentrate on theory relate to it and their attack to the motive. There are many different factors associated with the degree of motive to an person which are their age, gender, civilization, societal and organisational construction.

Among all the employees in the company some do better occupation and other non so this spring a intimation and raise a inquiry that what would be the ground behind these differences in their public presentations. Answer land up to many ground that some single public presentation depend on the calling experience and their ability and experience addition. To increase degree of motive in employees organisation passing tonss of money and edifice schemes. The most good developed and good cognize is developing which provide a basic and all the proficient accomplishment need for workers choice of workers for a peculiar occupation who have necessary accomplishments and endowments to execute etc. The differences in the public presentation of each person making similar occupations reflects differences in their motivational degrees. Increasing the motive of individual who has got ability to execute a occupation will give better consequences than individual with low ability ( Victor H. Vroom and Edward L. Deci,1988 )

There are assorted attacks and thought to actuate employees in the organisation. The chief attack is to give them a occupation satisfaction, which give them a determination to decided whether to work or non in organisations. Another attack of motive is put frontward by Taylor ( 2001 ) is reward and punishments which straight related to their public presentation, therefore wagess are conditional instead than unconditioned. The challenge of actuating employees is every bit old as any other organisational activity but the last half century has seen the usage of scientific methods to make the solution ( Victor H. Vroom and Edward L. Deci,1988 )

Definition of Motivation

Motivation is defined as the procedure which accounts for persons strength, way and continuity of attempt towards achieving a end ( T.R. Mitchell,1997 ) . Motivation is indirectly a end toward their attempt and public presentation. The three elements associated with employees public presentation is described in this definition is strength, way and continuity. Intensity is something when single do a sum of difficult work to acquire their occupation done and demo their attempt. High strength is something which leads to positive consequences until single get win in their undertakings which benefits the organisation. Both quality and strength are to be considered. Harmonizing to Mitchell ( 2006 ) that the 3rd component is continuity which means the continuance of an person to remain motivated. Motivated Persons are the one those who stay with their undertakings until they win and benefits the organisation and achieve their personal end every bit good. Harmonizing to Landy and Becker ( 1987 ) , motive has atleast one of the undermentioned characteristics of behaviour: induction, way, continuity, strength or expiration of a peculiar action. This definition is explains that work motive can non be approached by any one characteristic because it is a multifocal phenomenon.

Procedure of motive. ( Gorman, 2007 )

Intrinsic and extrinsic Motivation ( Kohn, 1993 )

Intrinsic motive is “ The desire to prosecute in an activity for its ain interest – that is, merely because of the satisfaction it provides. ” ( Kohn, 1993 )

Intrinsic motive give person a ain satisfaction by acquiring their occupation done. This sort of person is the ego motivated and have a good control over their ain success and failure. They working for them self and benefits the organisation

Extrinsic motive is something when any person are driven by any external beginnings. Although they do good occupation and profit their organisation but they are driven by either inducements or any wagess.

One of the spread at primark is that there is no indicant of external motive.

Maslow ‘s Theory ( 1954 )

Abraham H. Maslow theory, besides known as the hierarchy of demands theory in 1954.According to Maslow, The chief incentive that drives a human are individual ‘s

needs.These demands are:

1 ) Physiological: physiological is the basic demands of the person in their life which includes hungriness, thirst, shelter, sex, and other bodily demands

2 ) Safety: This is associated with the security of the person and besides about their occupation security besides protection from physical and emotional injury

3 ) Sociable: Includes fondness, belongingness, credence, and friendly relationship

4 ) Esteem: This includes ego regard when working in the orgnization, liberty, accomplishment and external regard factors like position in the company among everybody, acknowledgment and attending when required.

5 ) Self-actualization: includes growing depend on their experience or on their public presentation, accomplishing 1s possible, and self-realization.

All these demands are one the ground of the employees motivation depend on their demands. So Harmonizing to Maslow ( 1954 ) that when actuating any single keep their demand in to mind should concentrate on fulfilling those demands or the one above that degree.

Another spread is the basic demand of the employees at primark.

McClellands Theory of demands ( 1965 )

McClellands theory of motive is closely associated with larning constructs.His theory explains that when a individuals need is strong the consequence of that demand motivates the individual to act in a manner which in bend leads to satisfaction of that demand.He besides proposed that demands are learned through hooking with 1s environment.

Rewarded behavior tends to repeat at higher frequence since demands are learned ( Gibson, Ivancevich and Donnelly, 1979, 111-112 )

Developed by McClellands ( 1965 ) and his associates, this theory focuses on three needs.i.e.

1 ) Need for achievement – It ‘s a demand to endeavor to win

2 ) Need for power- The demand of power mean to dominant other in organisation or control over them and act in a manner that they would non act otherwise.

3 ) Need for association – This is a demand or desire for interpersonal relationships.

McClelland premises explains that one seeks ends which have non achieved yet and the affects on one ‘s behavior are the outlook of the end of what could happen.McClelland studied people ‘s ends through analyzing what they imagined.

Harmonizing to McClelland theories, is that all the person in the organisation have different motivations and personalities which consequences in one is suited more or less to different functions. Besides each person have their some strong portion in them and some hebdomad and inclination of single is that ushers itself towards those state of affairs in which he or she can make its best.

Frederick Herzberg Theory ( 1959 ) : Two – factor Theory

Frederick Herzberg proposed the two-factor theory which is besides known as “ motive -hygiene theory ” Harmonizing to Herzberg ( 1959 ) that there are two factor which are associated with motive of an person and their de-motivation in an organisation. Motivation as the occupation enrichment factor while hygiene factors lead to de-motivation of an person. Job enrichment factors includes accomplishment in the organisation among others, more acknowledgment in organisation, more duty to derive some more cognition, freedom to make their occupation by their working manners, and promotion. Hygiene factors which includes good working status in organisation which suit their manner and populating criterion, policies, administrative efficiency, manner of supervising, and relationship between employees.

Harmonizing to Herzberg ( 1959 ) , hygiene factors demotivate the employees. They demotivate employees at the work topographic point in different state of affairss.

The factors that lead to occupation satisfaction ( the incentives ) are:

A· accomplishment

A· acknowledgment

A· work itself

A· duty

A· promotion

Procedure theories

Process theory explains about the single ain motivational and how to keep and equilibrate his ain motive it explain about the person who take their ain enterprises and acquire their work done more expeditiously. Adams equity theory assumes that the part made by an person and the result they obtain from it should be balanced. Procedure theories compare explain and compare their status and state of affairs with other similar state of affairss of others. If there is any fondness or unfairness or unfairness, single cut down this sort of civilization at their work topographic point by accommodating to civilization and behaviour. Folger ( 1985 ) and his co-workers proposed an extension to the equity theory which is called the procedural justness theory which takes in to consideration the justness of the determination procedure. Harmonizing to the surveies it is been shown that people react against their organisation when they perceive unfairness which is both distributive and procedural. While Vroom ( 1964 ) underlined and developed the anticipation theory, which move around the motivational procedure of an person. There are three factors which are considered by people:

1 ) Anticipation which is something about the single assurance that the employees in organisation and difficult work which produce a certain degree of public presentation

2 ) Instrumentality id contrary from the anticipation, assurance that the person has that his/her will bring forth peculiar results, and

3 ) Valence: valency is the value that the single assigns to those specific results.

Further Locke ( 1968 ) has contributed to the procedure theory of motive with his goal-setting theory. Two recent theories are the societal acquisition or societal cognitive theory which is based on the procedure theories. Employees at their working topographic point meet with environment which lead to a acquisition procedure which is based on his/her direct experience.

Another spread of motive at primark is that employees are non motivated plenty on their work public presentation or neither it ‘s balanced.

Vroom ‘s Expectancy Theory ( 1964 )

Vroom expecntancy theory is based on the plants of Victor Vroom ( 1964 ) and Porter and Edward Lawler ( 1988 ) . The anticipation theory of motive explain that the single motive are based on his perceptual experiences and about his strength and failing to execute a given undertaking, besides reward they might acquire after their successful occupation or completion of the undertaking and the value she/he topographic points on the wages. Every person has their ain motive degree in term of wages and their outlook. For illustration, at same topographic point one is working for his ain occupation satisfaction while another is working for any wagess which either be money, or topographic point or promotion. Therefore it is of import to understand the value of wages for each persons.

Expectancy theory explains that the perceptual experience will be stronger if the wages is every bit attractive.Employees outlook rises because that the excess attempts will take to honor.

Research Methodology


Research is defined as something that is undertaken by people to happen out things in a systematic manner which besides increases their cognition ( Walliman, 2005 ) .The two of import facets that is of import in this definition are “ systematic manner ” and “ to happen out things ” .The term “ systematic ” over here means that the research is based on logical relationships and non beliefs ( Ghauri and Gronhaug 2005 ) .Research should take in to consideration the methods that is used for the aggregation of the informations and do it meaniginful. “ To happen out things ” over here means that there are more than one possible intents of the research which includes describing, explicating, understanding, knocking and analysing ( Ghauri and Gronhaug 2005 ) .Researcher should hold a clear intent or set of things which are to be found out such as reply to figure of inquiries.

Research Approach

There are two types of attacks in research, they are deductive or inductive research.In deductive attack method the research worker develops a theory and hypothesis and designs a scheme to prove the hypothesis where as in inductive attack, the research worker collects the informations and develops a theory as a consequence of informations analysis ( Saunders, et Al. 2003 ) .The primary aim of this research is to look into the motivational facet of the Primark employees and whether there is demand of incentives which could increase their performance.This research will be based on Frederick Herzberg Theory ( 1959 ) : Two – factor Theory. As this research will pull decisions based on the findings and will prove the pertinence of Frederick Herzberg Theory ( 1959 ) : Two – factor Theory, hence this research will take a deductive attack.

Research Scheme

A research scheme is a general program on how the research worker will reply the research inquiries that has been set.It contains clear aims, derived from the inquiries, stipulating the beginnings for aggregation of informations and to see the constraints.There different types of schemes which can be employed.Some of these belongs to the deductive attack method and othes to inductive methods.The thing that matters most in a peculiar scheme is non the label attached to it but whether it is appropriate for the research inquiries and objectives.The different types of scheme that could be considered are: experiment, study, instance survey, grounded theory, descriptive anthropology, action research, cross-sectional and longitudinal surveies, exploratory, descriptive and explanatory surveies.


Face to confront interview to be conducted with the section caputs, Assistant Managers, Senior Managers and the Store director of Primark Store to happen out what they are making in order to actuate their staff. And besides interview 5-10 interview will taken from the store floor staff to happen out what sort of motive they are acquiring and their exopacation. This interview will show their cognition of motive.

Few of the inquiries for the interview are as follows:

Does the Staff give their full attempt in executing their responsibilities?

What are the ways by which do you actuate your staff?

What motivational tools do you mean to utilize to actuate the staff?

Datas Analysis

Quantitative informations demands to be processed to do them utile and turn them in to a meaningful information. There are many quantitative analysis techniques such as graphs, charts and statistics which allows to analyse the information and assist us to research and depict relationships and tendencies within our informations ( Saunders et al, 2009 ) .

A questionnaire will be prepared with the inquiries which will be directed towards motivational factors that would actuate the employees to execute better.Questions would be based on wagess, fillips, inducements, publicities, traning, hygine factors, holidays etc.The questionnaire will be distributed to the to employees and the directors across the organisation.

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