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Wilson Moore Real Estate Agency Commerce Essay

The study is written about Wilson Moore Estate and allowing that is managed by one individual who is the proprietor. The Wilson Moore is oriented to residential belongings. This concern is engaged in chiefly for net income.

Fallowing subjects included in the study which reflect bureau “ life ” are: History of Company, Type of concern administration, Organizational construction, Product and service, Customers, Communication system, External and Internal factors that affect exposure studio, SWOT/PEST analysis. In the terminal of study you find decisions and recommendations.

Footings of Mention

On 8th October 2012, my Business Management instructor Vivienne Bates requested a 2500 word study on the organisation where I completed my Work Experience Module for FETAC 6 Certificate in Ballsbridge College of Further Education. This was to be submitted by the 5th December 2012 and recommendations were requested. I chose Wilson Moore Estate and Letting Agency situated on Charlestown Shopping Centre, Finglas, Dublin 11.

Method of Procedures

In order to obtain relevant information, the undermentioned processs were adopted to get the information in the study:

I had to make my work in Wilson Moore estate Agency for 300 hours from September 2012 as portion of my Advanced Business class in Ballsbridge College of Further Education.

I was given information about bureau by proprietor Christina Wilson and other co-workers. As portion of my research I besides used an cyberspace. The bureau has its ain web page:



Wilson Moore Real estate bureau offers services of merchandising, buying and leasing out of residential belongingss. Generate lists of belongingss which traveling to be sold or let out, including inside informations such as location and characteristics, exposures of the belongings. Property is advertised in assorted ways. Prospective place purchasers or renters have entree to see the belongings they are involvement. Agency staff is mediators between purchasers and Sellerss, renter and landlord. They besides play the function of negotiant. Sellers and landlords are advised on monetary values, market conditions, and other related information. Agents should fix paperss such as purchase understandings and workss, trueness contracts, although guarantee that all contracts are fulfilled.

What is the environment and how you can analyze it?

The concern environment is determined by many factors: the place of specific companies, product/service market, neighbours, substructure, concern traditions and more.

The selling environment is making a important impact on the companies. There are two chief selling environments: micro and macro environment.

Companies can act upon the micro-environment, but do non hold any possibilities to act upon macro-environment. A strong domestic economic system, every bit good as clear and stable political, legal position allows the company to successfully be after your concern and accomplish good public presentation.

Environmental analysis of give name of your company

Some gross revenues and allowing agents work in a typical office environment, another spend much clip off from office and are demoing belongingss to clients, going to see belongingss for sale or for rent, and run intoing with prospective clients.

Micro Environmental Analysis

A cardinal component of the organisation ‘s internal environment is a human being. Peoples who work in the organisation are the most important factor in accomplishing company ends.

VidinA- verslo aplinka

apima visA… organizacijA? vidA? Ir santykius tarpusavyje, tarp vadovA? Ir darbininkA? . Tai labai svarbu norint pasiekti A?iltus Ir jaukius santykius organizacijos viduje.

VidinA™ aplinkA… formuoja jos tikslai, struktA«ra, uA?daviniai, technologija Ir dirbantieji A?monA-s.

The internal environment is extremely dependent on members of the organisation of concern communicating, from disciplinary concern etiquette.



The primary concern aim is to clients, users ; organisation depends on their success, so they can be considered portion of the concern


The purchaser is a natural individual or legal entity who wants the other individual to buy a merchandise or service and is committed to pay for it the money.

PirkA-jas – Thai fizinis arba juridinis asmuo, norintis iA? kito asmens A?sigyti prekA™ Ir A?sipareigojantis uA? jA… mokA-ti nustatytA… pinigA? sumA… .

There are a signifant figure of people with good occupations who will be able to acquire loans,

Investors compete with first-time purchasers to purchase residential belongings during the belongings roar, one of the factors blamed for gyrating monetary values. But those investors have left the market.

Every belongings market needs investors, said Mark FitzGerald, who believes the Budget took a balanced attack to promoting both first-time purchasers and investors.

Cash purchasers account for between a 3rd and a one-fourth of gross revenues at the minute, harmonizing to agents, but existent activity in the lodging market wo n’t get down until purchasers can acquire loans.

There is a deficit of the three and four-bedroom houses in traditional inner suburbs in north side and Southside Dublin – the sort of belongingss its clients are looking for – on the market.

Selling Mediators

Iintermediaries are houses that help the company to recognize and sell goods or services to clients.

Wilson Moore is intermediary itself ; company is as a in-between work forces between seller and buyer ; landlord and renter, but the company besides has another go-betweens: canvassers

Solicitors, designers, surveyors



Rivals are market participants that offer possible purchasers indistinguishable or similar goods or fulfill the demands or service. Normally a figure of companies seeking to sell the same merchandise or service, so between companies standing competition for the client. Organization ‘s being depends merely on the ability to happen clients for their merchandises or service. Rivals are ever side by side, when company is seeking for consumers, so this fact can non be ignored. Here is one manner out – cognize a rival ; cognize his purposes, aspirations and work better than the rival, meet users ‘ demands better than the rival, seek to derive a strong place in the market.

As every concern Wilson Moore has every bit good as direct and indirect rivals that make a immense impact on bureau ‘s life, development, endurance. Here in Ireland are about 1400 existent estate and lease bureaus, which consists of tremendous competition for Wilson Moore. Although the company is comparatively immature in belongings concern sector, but has achieved impressive consequences. Wilson Moore is in the top 10 estate agents in Dublin. So the chief rivals are companies like Cherry Fitzgerald, Savills, DNG, GWD, Mason, Lisney, and many others. Indirect rivals for belongings sector and Wilson Moore as good are people them self, they want to sell or allow out their belongings without bureaus. The ground is that people are deficiency of fundss and seek to salvage any penny.

Identify Micro factors that affect your company- attempt and have four factors

Competitors- direct-indirect

Customers-B2B, B2C



Publics- community, media, stakeholders

Macro Environmental Analysis ( seek a minimal four points )


Socio – cultural environment is the component of the macro environment, it reflects the society ‘s influence on the company, and could impact determinations and execution of the company.

This component of the macro environment is considered one of the most complex, necessitating long-run information storage and coherent informations analysis.


New engineering is doing its manner into people ‘s lives a really fast gait. Quite frequently the outgrowth of new engineerings encourages the prostration of the old 1s. Each technological discovery is the ability to run into client demands, which is a cardinal aim of the selling.

Technological advancement has changed non merely the pricing but besides the accounting and charge processs with clients ; mass media and communicating tools about ever becomes an advertisement bearers.

Wilson Moore is utilizing engineering in many ways: Each employee has a computing machine that has a direct connexion to the Internet, telephone on your desk

Wilson Moore offers the installation of bring forthing a alone ‘virtual circuit ‘ picture of your belongings to be displayed on all web sites within 24 hours.


An organisation can non be apathetic to economic tendencies. The state ‘s economic state of affairs alterations in demand, supply, and its precedences. Energy monetary values, rising prices, stock, recognition, etc. depends on the economic state of affairs.

Presently, there are drastically fall in existent estate monetary values. Many people, who do non even dreamed of being able to afford lodging, today can carry through their dreams. However it applies to those who buy for the hard currency, unluckily much harder to acquire a loan, when monetary values are falling.

Interest Ratess, Unemployment,

Politicss and Law

Politicss, authorities, legislators, tribunals have considerable impact on the concern. This affects the sum of revenue enhancement or benefits, greater or lesser responsibilities, demands for engaging workers, and more. As good political stableness attracts investors and capital from abroad, nevertheless when the political stableness is decline the capital begins to ”run ” state.

Wilson Moore is non an exclusion ; it is straight affected by the political and legal factors, for illustration:

Many existent estate bureaus work more than a standard 40 hr workweek, but Wilson Moore bureau has fixed working hours, and do non transcend the bounds which are provided by labour Torahs.

New purchasers will non be entitled to acquire mortgage involvement alleviation after 2012. That mean, that people who will purchase houses after 2012 be to the full abolished until 2018.

Nauji reikalavimai landlordams.



It shows the importance of external actions that organisation can non command and which influence is really of import for determination devising


SWOT ( present SWOT what is it? )

SWOT analysis is used in the strategic planning of the company. It examines the internal and external factors that may be helpful or unfavorable to the concern.



Good Repute

Strong trade name name


publicity + advertisement

good relationship with a clients

good relationship with mediators

Employ more staff, if Bankss continue to impart money

Career in belongings sector



Enrolling staff is highly hard

Peoples do non desire to work in the belongings sector

More and more people bypass Agency Services

Banks do non impart monies

Stamp responsibility rates

Removal first clip purchasers

Upcoming payment for H2O metre

Decrease in rent addendum

Household charge

Increasing Soil

Increasing VAT

Increased criterions

Property revenue enhancement


Company ‘s repute has been achieved by difficult work, by supplying high-quality services and top category consequences. The strong trade name name Wilson Moore got in 2010. It was decided that Wilson Moore has the most celebrated name from the 1400 estate and lease bureaus that advertise with and Wilson Moore is most recognizable on the Westside and North side of Dublin.

Employees who are working for an Agency is dependable, responsible, well-versed in their occupation, help each other in transporting out responsibilities. Not all workers have an instruction or experience to work in the existent estate sector, but this is non a job, because new staff be trained in the bureau.

The Agency has many satisfied clients, so who was purchasing or selling a house, or those who wanted to rent or lease a life infinite. Numerous happy people are go forthing good feedback about the bureau ‘s work in assorted web pages.

Besides Wilson Moore has a good relationship with its mediators, such a canvassers, surveyors, designers, applied scientists, etc. But the first Wilson Moore is intermediary itself ( company is as a in-between work forces between seller and buyer ; landlord and renter ) .

Failings: One of the failings is that enrolling staff is highly hard ; people do non desire to work in the belongings sector. Here is a important deficiency of professional in this sector because educational establishments prepare a really little sum of alumnuss. It is unpopular to analyzing the belongings economic sciences, auction offing, etc.

Another failing is that more and more people bypass bureau services. In these hard times people are seeking to salvage money, so they are seeking to sell or allow their belongings without bureau.

Banks do non impart monies every bit easy as people would wish to. For this ground bureau is losing prospective purchasers and investors.

Opportunities: Wilson Moore has no programs to spread out, but if Bankss continue to impart money for people company will be able to use more staff. Another chance is to work with WM that would be a good experience for people who want to prosecute their calling in belongings sector.


Stamp responsibility rates

Removal first clip purchasers

Upcoming payment for H2O metre

Decrease in rent addendum

Household charge Household Charge confirmed at a‚¬100 in 2012

Increasing Soil

Increasing VAT

Increased criterions

Property revenue enhancement

DIRT IncreasingA from 27 % to 30 %

PEST ( present PEST, how those factors impact the company? )

PEST analysis isaˆ¦aˆ¦aˆ¦.and consistsaˆ¦aˆ¦aˆ¦aˆ¦aˆ¦ showsaˆ¦aˆ¦..

PEST analysis most normally done in readying to set up a concern in foreign states or spread out into other markets, and to find the state ‘s macro-environment. This analysis is besides a utile strategic be aftering tool that may let to understand the growing of the market and autumn factors, concern place, possible and direct operations.

Political elements ( what are the most important factors and how will they impact the company )

Economic elements

Interest Ratess




Social elements



Technological elements

international elements

Porters Five Forces ~ : Questions to be asked for each facet ( 5faktors ) : Put diagram, , exchanging cost, who has the power? Differentiation, Ask high/low


Description: Porters_five_forces


Nuolat kintanti ir nenuspA-jama marketingo aplinka turi A?takos A?monA-s veiklai. VykstanA?iA? toje aplinkoje pakitimA? negalime vadinti nei lA-tais, nei lengvai nuspA-jamais. Ji gali pateikti dideliA? netikA-tumA? ir sukrA-timA? . Taigi A?monA- turi A?dA-miai sekti visus aplinkos pakitimus, naudodama tam Ir marketingo tyrimus, ir visas turimas galimybes einamajai iA?orinei marketingo informacijai rinkti.


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